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How to Stop Endless Client Revision Rounds in Agency Content Workflows
You approved it on Thursday. By Monday, the client wants to go back to version one. This isn't a slow approval problem. Slow approval is when content sits in someone's inbox for three days with no signal that a decision is needed. That's a different article. This is about content that was approved, then wasn't. Because the approval left no trace that either side could point to. Each revision round that ends without a locked version and a documented decision is a round that anyone can reopen, at any time, for any reason. Here's how to change that.
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