Weekly Social Media Scoop: AI Studio, Instagram Auto-Music & the TikTok Twist

Meta, TikTok, YouTube, LinkedIn, and even Bluesky are all rolling out new features: some big, some experimental, all worth your radar. From AI partners and DM rollouts to a potential US-only TikTok app, here’s everything you need to know this week.

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What’s New on Instagram?

“Recent Stories” carousel added on Android

Instagram is now showing a horizontal carousel of recently watched Stories, making it easier to revisit content from the people you follow. This UI update mirrors similar features on other platforms like Facebook.

Posts shared to Stories now get auto-added music

When you share a regular post to your Stories, Instagram may automatically attach a music track.

“Edit Grid” is still in testing

The long-awaited ability to rearrange the layout of your profile grid is still being tested by Instagram. Users have spotted updates, but no wide rollout just yet.

Instagram posts now show up in Google Search

Instagram content is starting to appear in Google results, potentially expanding discoverability for creators and brands. It’s a small update with big SEO implications.

What's New on TikTok?

New AI “Text to Image” feature rolls out

TikTok is introducing a creative tool that turns your text prompts into images—perfect for adding visual flair to videos or captions.

“Scaled LIVE Rewards” for streamers

LIVE creators can soon earn more through a scaled rewards system, potentially encouraging more real-time content and viewer engagement.

TikTok is developing a U.S.-only version

In response to regulatory pressure, TikTok is reportedly building a separate U.S. app internally called "M2," scheduled for release in September. The spin-off will allow TikTok to meet ownership and algorithm restrictions in the U.S., while retaining full control globally.

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What's New on YouTube?

YouTube tests “Ask Studio” AI assistant

A new AI tool called Ask Studio helps creators summarize comments, review analytics, and brainstorm content ideas—all via chatbot. Think of it as a creative strategist in your sidebar.

Advanced performance sharing for monetization

YouTube now allows Partner Program creators to opt in to share more detailed performance data with advertisers, including shopping tag stats and audience insights—giving brands more transparency and helping creators land more deals.

What’s New in X?

xAI launches Grok 4 and Grok Heavy

Elon Musk’s xAI rolled out two new models: Grok 4 and Grok Heavy. These upgrades bring stronger reasoning capabilities and are likely part of a broader push to make Grok more competitive with other large language models.

What’s New on LinkedIn?

Link Engagement now includes all links, not just buttons

LinkedIn has expanded its Premium link analytics to show click counts for all links in a post (not just Custom Button clicks) giving creators and marketers better insight into what’s working. Plus, it’s also showing the number of link clicks for any links included in a post.

What’s New on Bluesky?

Push notifications get major upgrades

Users can now opt in to notifications from specific accounts, customize the type of alerts they get, and be notified when their posts are liked or shared. Bluesky is slowly catching up to other platforms’ UX expectations.

What’s New on Edits?

New metrics, audio control, and sharing options

The latest Edits update includes new insights like follower growth and reel sorting, improved voice clarity settings, and smarter video export tools (iOS first, Android coming soon).

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