Weekly Social Media Scoop: Instagram’s Editing Glow-Up, and YouTube Title Tests

Instagram just dropped a bunch of smart editing tools, YouTube is testing A/B video title experiments, and X is copying Threads again with a new trending layout. Here’s your weekly rundown of the latest social media updates marketers need to know.

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What’s New on Instagram

Instagram’s Edits App Gets Even Smarter‍

Edits just made it easier to find royalty-free music with new tags in the library. Also, iOS users can now animate overlays with keyframes.

Edits also added 10 new voice effects and better retouch and green screen tools for smoother video edits. Plus, there’s now an auto-silence cutter to speed up your workflow.

Cross-App Engagement Expands‍

More users now have access to Instagram’s feature that shows how posts perform across apps.

“Trial Reels” Criteria Confirmed‍

To access the “Trial Reels” feature, you must have a public account and at least 1,000 followers.

What’s New on YouTube

A/B Testing for Titles Now in Testing‍

YouTube is working on a feature that lets creators test different titles for the same video — finally bringing a much-needed optimization tool to the platform.

What’s New on X

Trending Topics Now Look Like Threads‍

X is testing a redesign of trending topics in the Home feed to look more like Threads-style conversations. Elon’s not subtle.

What’s New on TikTok

TikTok Denies Building a US-Only App‍

Earlier reports suggested TikTok was developing a separate U.S.-only version of the app (“M2”) to meet the requirements of the U.S. sell-off order. But TikTok has now issued a vague statement calling the Reuters report “factually inaccurate.” No further clarification was given, so the situation remains… murky at best.

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What’s New on Facebook

You Can Now Add Music to Your Text Posts

Facebook just introduced a new option that lets you attach a music track and themed artist backgrounds to your text posts.

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