What’s New on Instagram?

Reels Retention Gets Visual

Instagram added interactive retention charts for Reels, showing exactly when viewers drop off. They’re also replacing View Rate with Skip Rate, tracking skips in the first 3 seconds.

💡 What it means for you: You now have clearer feedback to cut dead space and sharpen your hooks – literally.

Link One Reel to Another

‍New “Link a Reel” button lets you connect a Reel to another and even add a title. Also works retroactively.

💡 What it means for you: Serial content just got smoother. Tie your parts together and boost watch time.

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“Send a Preview” Feature Resurfaces

‍Send a draft preview of your Reel to friends or clients, no comments, no sharing, just feedback.

💡 What it means for you: A simple, internal feedback tool baked into the app. Great for branded content too.

Search Shortcuts Now Below Reels

‍Tested above comments, now moved to the bottom of Reels. This makes trending topic navigation more visible.

💡 What it means for you: Use better, more searchable captions. Topical visibility may get a boost.

Auto-Scroll for Reels Expands in the EU

‍Still Android-only, but more users in Europe are getting auto-scroll for Reels.

💡 What it means for you: The scroll never stops. Make your first 3 seconds count more than ever.

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Picture-in-Picture for Reels Being Tested

‍Users might soon watch Reels while browsing the app.

💡 What it means for you: Multi-tasking = longer passive watch time. Useful for holding attention longer.

Instagram Launches Edits Video Tutorial Series

‍A 20-part video education series hosted by Adrian Per is live, helping creators maximize Instagram’s native editing tool “Edits”.

💡 What it means for you: This confirms Instagram’s push to get you to use Edits instead of CapCut. If you’re still editing outside the app, this might be the time to switch.

Spotify x Instagram Integration

Spotify songs shared to Stories now autoplay. Plus, a new option lets users show what they’re listening to in Instagram Notes.

💡 What it means for you: A win for musicians and music-focused creators, and an opportunity for brands to jump in with sound-driven storytelling.

Captions Don't Hurt Reach

‍Mosseri confirmed: “Longer captions do not affect reach.”

💡 What it means for you: Say more if it adds value. Skip the fluff if it doesn’t.

What’s New on Threads?

"Attach Longer Text” Feature in Testing

‍Threads is testing an option to attach extended text to posts, kind of like Notes, but built in.

💡 What it means for you: More flexibility for thoughtful content, stories, or full briefs in a post.