What’s New on Instagram

Screenshot Metrics Might Be Coming

Instagram is considering adding “Screenshots” as a new metric, either alongside or as a replacement for Saves.

💡 What it means for you: If implemented, screenshot data could help surface even more insight into content that resonates, especially for posts that get shared privately or referenced later. This could benefit brands relying on moodboard-style content or memes.

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AI-Powered Voice Translations for Reels

Meta is rolling out AI voice translations for Reels on both Instagram and Facebook. The feature currently supports English ↔ Spanish, with more languages coming soon.

💡 What it means for you: This can help your content reach audiences beyond your native language. For brands and creators with international reach, it’s worth experimenting with voiceovers that get translated automatically.

What’s New on Threads

DM Overhaul Incoming

Threads is testing its most significant DM update yet, with a refreshed inbox design and new controls for who can message you.

💡 What it means for you: Threads is slowly becoming a more interactive space. If you’re planning community engagement there, these tools will make it easier to manage conversations.

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Web Tagging Feature

After launching photo tagging on mobile, Threads now allows photo tagging via web with a new Tag people option.

💡 What it means for you: Partnering with an influencer or brand for a collaboration? You can now easily tag them on both desktop and mobile!

What’s New on TikTok

TikTok Implements Hashtag Limit

TikTok is now enforcing a 5-hashtag limit per post. The move aims to cut down on clutter and improve content discovery.

💡 What it means for you: Time to be intentional with your hashtags. Fewer tags means better strategy, lean on TikTok’s Trends Dashboard to identify what actually works.

What’s New on YouTube

Shorts Are Getting an AI Glow-Up

YouTube is testing machine learning tools that automatically sharpen, denoise, and improve the playback quality of Shorts (kind of like post-processing on your phone camera).

💡 What it means for you: Expect your content to look a little cleaner. Great for creators who record on the go or with lower-end gear. But keep an eye on how it impacts the overall vibe, some fear it could make content feel “too” polished or artificial.