What’s New on Instagram?

Reels Quiz Feature in Testing‍

Instagram is experimenting with a “Quiz” sticker on Reels for iOS users, adding a new layer of interaction to video content.

“Link in Bio” Doesn’t Hurt Reach‍

Instagram CEO Adam Mosseri confirmed that saying “link in bio” in your caption does not negatively affect your post’s reach.

New Story Composer UI in Testing‍

A simplified layout is being tested for the Story composer, including labeled buttons and a cleaner interface for easier navigation.

Edits Update: Audio Layering & Keyframes‍

Instagram now lets creators extend voiceovers and audio beyond the video track and animate overlays with keyframes for text, stickers, and cutouts.

Auto-Scroll Feed in Testing‍

An automatic scrolling feature is being tested for the main feedmaking it easier to passively consume content without lifting a finger.

Frame-Level Like Counts in Carousels‍

Instagram is experimenting with showing like counts per image within carousel posts, based on what was visible when the like was given.

What’s New on TikTok?

Secret Replies Sticker for Stories‍

TikTok has launched a new sticker called “Secret replies” in Stories, enabling users to respond privately.

What’s New on YouTube?

Comment Threading Test on Mobile‍

YouTube is testing threaded comments on iOS and Android until August 14, aiming to improve conversation flow.

Shorts Get a Gen AI Boost‍

New AI-powered tools let you animate images, doodles, and more in Shorts. YouTube also introduced the AI Playground, where creators can experiment with generative tools for videos, music, and visuals.

What’s New on Threads?

Group Chats in Development‍

Threads is working on bringing group chat functionality to the platform.

Expanded Audience Insights‍

New metrics show who your audience is and where your content was discovered—including demographics, top cities, and traffic sources.

What’s New on X?

Emoji Restrictions in Ads‍

X will now penalize ads with more than one emoji by lowering quality scores and raising prices. This follows its previous crackdown on hashtags in ads.