Weekly Social Media Scoop: Reels Rule Facebook, YouTube’s Open Call & AI Writing on Instagram

What’s New on Facebook?

All Videos As Reels‍

Facebook is officially going all-in on Reels: every uploaded video will be soon treated as a Reel, with a reintroduced Reels tab and a new full-screen player.

No Links in Captions?‍

Meta is advising users not to post links in Facebook captions, as they may limit reach. If you’re sharing content, consider placing your link in the first comment instead.

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What’s New on Instagram?

Text Formatting + AI Writing‍

Instagram is rolling out “Write with AI” option to help you craft captions faster.

What’s New on Threads?

Spoiler Tags in Testing‍

Threads is testing a way to hide spoilers in posts. You can mark images or text as spoilers, and they’ll be blurred until tapped. While not exactly “the first app ever” to do this (hello Reddit, Mastodon), it’s still a useful addition.

Fediverse Feed + Search‍

If you’ve enabled fediverse sharing, you’ll now see a dedicated feed with federated posts and can search for users across the network, right inside Threads.

What’s New on YouTube?

Open Call for Creator Collabs‍

YouTube is launching Open Call, a feature where brands post campaign briefs, and creators can submit videos to participate. It’s a new, direct way for creators to pitch themselves and collaborate.

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What’s New on TikTok?

In-Stream Shopping Skyrockets‍

TikTok says in-stream shopping activity has jumped 120% this year. From product tags to integrated Shop tabs, social commerce is booming, especially among mobile-first shoppers.