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Do Consumers Know (or Care) If It’s AI?
AI influencers are outpacing real creators, pulling higher engagement, fewer scandals, and more confusion about what “authentic” even means. Consumers claim they can spot synthetic content, but studies say otherwise. Here’s why audiences often don’t know (or care) when an influencer is AI-generated, when it finally does blow up, and what brands risk when they get it wrong.
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