Weekly Social Media Scoop: Trial Reels Expand, TikTok Bulletin Boards, Threads DMs & More

What’s New on Instagram & Edits?

Trial Reels Expanding in Pro Dashboard

‍Instagram’s “Trial Reels” feature, which helps creators test content performance, is rolling out to more users via the Professional Dashboard.

Repost Feature Rolls Out Globally

‍After months of testing, you can now repost content on Instagram natively—no more workarounds.

New “Rosalía” Font for Stories & Reels

‍Instagram has added a handwritten-style font inspired by Rosalía.

AI Summaries in Search

‍Instagram now shows AI-generated summaries at the top of search results. Accounts still appear, but summaries guide results when no exact match is found.

Edits App Gets Insight Upgrades (Again)

‍The Insights tab now shows Reach and New Followers, plus sorting options for your Reels based on likes, comments, and saves.

What’s New on Threads?

DMs Are Rolling Out Globally

‍Threads users now have access to their own private inbox for direct messaging, separate from Instagram DMs. Messaging is limited to followers and mutuals aged 18+, with controls and request folders coming soon.

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Spoiler Tags Now Work for Videos

‍Threads users can now mark videos as spoilers (previously this only worked for images). Hidden content is blurred until tapped.

What’s New on TikTok?

Hashtag Limit Recommended for Performance

‍TikTok now recommends no more than 5 hashtags per post to boost visibility and avoid crowding captions.

Use CapCut for Captions, Says TikTok

‍TikTok suggests creators use CapCut’s captioning tools for better algorithmic performance.

Bulletin Boards Testing for Broadcast Messaging

‍TikTok is testing Bulletin Boards, a one-way messaging tool where creators and brands can post updates (text, images, or videos) to followers directly via a DM-like interface. Users can react, but not reply.

What’s New on LinkedIn?

Video Covers Now on Articles and Newsletters

‍LinkedIn is rolling out the ability to add video covers to articles and newsletters. These autoplay in the feed and appear in emails, helping creators grab more attention. Recommended: short horizontal videos (max ~30 seconds).

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What’s New on X (Twitter)?

Hashtags Banned in Promoted Posts

‍In a new aesthetic-focused decision by Elon Musk, hashtags are now banned in X ads. The goal? Cleaner visuals and fewer distractions from CTAs. However, this limits brand campaigns that rely on branded tags.

What’s New in the TikTok Ban Drama?

Trump Says a Deal Is Close

‍Trump claims a U.S. buyer is lined up for TikTok, pending Chinese government approval. Meanwhile, other reports say negotiations have stalled. The next ban deadline is September 17, so expect more back-and-forth before then.