DMs during live streams? Auto-beat video editing? AI that literally animates your selfies? Yep, this week’s social updates are wild, weird, and kind of wonderful.

Here’s your essential round-up of what’s happening in social land right now.

What’s New on TikTok?

Slide into Their DMs... Live!

TikTok just dropped a game-changer for creators and brands going LIVE: you can now activate DMs during a live stream. The feature, called LIVE Setup for Client Acquisition, lets viewers message you directly while you're broadcasting.

It’s built for lead gen and fan connection in real time, and could be the missing link for creators who want to turn casual viewers into actual clients.

AI Alive: Bringing Your Photos to Life

TikTok is testing AI Alive, a feature that transforms static photos into animated videos within TikTok Stories.

It’s experimental for now, but if rolled out widely, expect AI-generated motion content to flood your feed.

Alt texts are finally here!

TikTok is expanding its accessibility tools, now including alt text for photos and improved auto-captions. It’s a welcome move toward more inclusive content, and a good reminder for all creators to make their posts accessible by default.

What’s New in Edits?

Edits Adds a Beat Sync Tool

Meta’s CapCut rival Edits now includes a feature called Beats, which helps you sync visual cuts perfectly with music tracks. Think transitions that actually hit on beat, without needing to do manual frame-by-frame edits.

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What’s New on Facebook?

AI Video Expansion Hits Facebook Reels

Meta is rolling out a futuristic upgrade: AI-powered video expansion for Reels. The tool generates “unseen pixels” to automatically resize your videos (adjusting framing, ratios, and borders on the fly for different placements).

Basically, it’s auto-cropping on steroids. Cross-platform creatives, this one’s for you.

What’s New on Threads?

Multiple Links in Bio? Finally.

Threads is now letting users add multiple links to their profile. That means you can now promote your store and your latest article and your cat’s Instagram. A small but mighty win for anyone tired of the “one link to rule them all” game.

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What’s New on X?

Ad Link Previews Just Got a Makeover

X (formerly Twitter) is testing new link preview formats for sales-focused ads, including larger thumbnails and clearer CTA buttons. It’s a cleaner, more conversion-optimized look, and definitely signals that X is doubling down on ad tools.

Will it actually boost click-throughs? Too early to tell, but marketers should keep an eye on it.