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¿Los consumidores saben (o les importa) si se trata de IA?
Las personas influyentes de la IA están superando a los verdaderos creadores, consiguiendo una mayor participación, menos escándalos y más confusión sobre lo que significa «auténtico». Los consumidores afirman que pueden detectar contenido sintético, pero los estudios dicen lo contrario. Esta es la razón por la que las audiencias suelen no saber (o no les importa) cuándo un influencer es generado por IA, cuándo finalmente triunfan y a qué riesgos corren las marcas cuando se equivocan.
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Food in Marketing: Non‑Food Brands Cooking Up Clever Campaigns
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Apologize, Backtrack, or Double Down? Cancel Culture Is Forcing Brands to Pick a Side
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Weekly Social Media Scoop: TikTok Flexes & Bluesky Update
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​If Featured Snippets Aren't in Your SEO Strategy, You're Already Losing
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How Social Listening Airs Out Customer Complaints Before They Go Viral
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Weekly Social Media Scoop: TikTok’s AI Selfies, Instagram’s Carousel Upgrade & More
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Why Nostalgia Marketing Still Works (And How Brands Are Profiting Off Your Childhood)
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How to Maintain Brand Consistency across Platforms—Your Logo Can’t Do All the Work
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The Dos and Don’ts of Trendjacking: How to Steer Clear of Social Media Scandals
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Weekly Social Media Scoop: Standalone Reels App & TikTok’s Rebrand
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Brand Loyalty Programs: Are You Nurturing Loyalty or Just Feeding Greed?
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No Ads, No Problem? How Brands Survive an Ad-Free Social Media
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Weekly Social Media Scoop: DM Updates, Grok Launch & TikTok Shopping
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Weird Brand Collabs That Shouldn’t Have Worked (But Totally Did)
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Why Your 'Flawless' Ads Are Failing
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How to Tease a Product without Overselling—But Still Leave Them Obsessed
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When TikTok Turns Toxic: Crisis Management Tactics for Brands on the Brink
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Minimalist Marketing Strategies: How Brands Win with Simplicity
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Weekly Social Media Scoop: Custom Feeds, AI & Platform Tweaks
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Zero-Click Search Optimization: Why Google Is Your Frenemy (And How to Beat It Anyway)
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Should Your Brand Be Controversial? 6 Marketing Lessons from Goop’s Strategy
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How to Build Customer Communities That Competitors Can't Copy
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Weekly Social Media Scoop: A Busy Week for Threads, Ranking Insights & More!
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Faceless Content: How to Build a Personal Brand (Without Showing Your Face)
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