Back to Clarity: Why Visibility SK Came Home to ZoomSphere

About Visibility SK

Visibility SK is a digital marketing agency with more than 60 specialists on board—and a passion for doing things with heart. With over 15 years of experience on the market, they’ve built a reputation not only for delivering strong results but also for their commitment to education and transparency. They believe in sharing knowledge, not keeping it behind closed doors. As a proud member of CommUnity International, a global network of independent agencies across 60+ countries, Visibility brings both local expertise and international perspective to the table. Whether it's strategy, content, or performance, they approach every project with a mix of smart thinking and human warmth.

This human-first approach also shines through in the brands they care for. Visibility SK manages social media content for a wide portfolio of respected clients, including Ford Slovakia, Toyota Material Handling Slovakia, Geberit (SK & CZ), Hörmann (SK, CZ & RO), Slovenská záručná a rozvojová banka, Interklinik, and IBSA Slovakia—just to name a few. Each brand benefits from a tailored strategy, consistent collaboration, and the agency’s signature combination of creativity and performance-driven mindset.

Two social media managers from Visibility SK collaborating in a modern office setting, working on laptops during a ZoomSphere content planning session.

Backstory

Not every journey is linear. Sometimes, you have to take a detour to better understand the value of what you had.

That’s exactly the case with Visibility SK, a creative marketing agency based in Bratislava. As longtime ZoomSphere users, they had always relied on the platform to manage their growing portfolio of clients and content. But as part of their long-term commitment to staying at the forefront of the industry, the team occasionally tests various social media tools. This internal research allows them to continuously evaluate which solutions offer the best value, not just for their own workflows, but also for their clients.

So, for a while, they switched to another tool to explore its potential. But it didn’t take long before cracks began to show.

Quote from Oľga Minčičová, Ideamaker and Social Media Teamleader at Visibility SK, praising ZoomSphere’s user experience and content assignment features.

When the Tool Gets in the Way

The plan was simple: transition to a tool the new team members already knew. But in practice, the previous social media management tool didn’t deliver.

One of the biggest issues was the mobile app, which users described as a gamble—sometimes it worked, sometimes it didn’t. There was no consistency, no reliability. Add to that a confusing environment that left both clients and content creators lost in the interface. And the final straw? The lack of a unified calendar view across platforms made day-to-day work feel more like a guessing game than a process.

So, they made a decision. Visibility SK returned to ZoomSphere and hasn’t looked back since.

Testimonial from Simona Sabová, Social Media Manager at Visibility SK, highlighting ZoomSphere’s performance and smooth multitasking compared to Kontentino.
Testimonial from Natália Ivanková, Social Media Manager at Visibility SK, praising ZoomSphere’s user-friendly interface and easy onboarding for clients.

When Support Slows You Down

Another major reason Visibility SK decided to leave the previous tool? Support.

Waiting hours, or even days, for a response simply didn’t fit their pace. When managing dozens of brands and publishing thousands of posts, even the smallest delay can cause friction. Visibility needed a partner they could count on not just for tools, but for reliable, responsive support.

That’s why they highlight ZoomSphere’s customer care as one of the biggest benefits since returning. They know that whenever a question pops up, they’ll get help right away from real people who understand their workflow. No waiting. No guessing. Just quick, helpful answers that keep things moving.

Testimonial from Simona Sabová, Social Media Manager at Visibility SK, highlighting the lightning-fast response time of ZoomSphere’s customer support team.
Testimonial from Natália Ivanková, Social Media Manager at Visibility SK, praising ZoomSphere’s fast support and commitment to evolving with social media trends.

Meanwhile, in the Czech Republic...

While the Slovak team explored other tools, the Czech branch of Visibility never left ZoomSphere. They’ve been with us since 2016 without a break, another reason why the return felt natural. The foundation was still there, and the Slovak team could easily reconnect with a system that had always worked.

Today, Visibility SK has been back with us for a full year, and their results speak for themselves.

The Setup: Built to Fit Their Workflow

ZoomSphere isn’t a one-size-fits-all tool, and that’s exactly why it works for Visibility.

  • 40 active workspaces
  • 94 installed apps
  • 85 teammates
  • 98 connected channels (Facebook, Instagram, LinkedIn, TikTok, YouTube)

They rely on Scheduler, Analytics, and Benchmarking. All working together to support smooth planning, efficient publishing, and smart reporting.

But what really sets them apart? Their custom Scheduler statuses, built differently for each brand and client they manage. Their workflow is like a perfectly tuned machine.

Some of their statuses include:

  • Assigned to Team Leader
  • Rework from the Team Leader
  • Approved by Team Leader
  • Assigned to Graphic Designer Jane / John
  • Done by Graphic Designer
  • Assigned to Client 
  • Rework from Client
  • Approved by Client
  • Published Manually

This system gives their team full control and clarity over every step, from content creation to approval to publishing. It reduces errors, speeds up delivery, and keeps their social team on top of their game.

Testimonial from Andrea Sýkorová, Social Media Manager at Visibility SK, highlighting how ZoomSphere’s custom statuses improve team collaboration and content workflow.

Client Collaboration That Just Works

Visibility SK keeps client feedback simple and effective. Each post comes with a comment panel, where clients leave notes or approvals directly under the content. And when something’s ready for review, clients get a notification email with a direct link. No chasing. No confusion. Just clean collaboration.

Testimonial from Oľga Minčičová, Ideamaker and Social Media Teamleader at Visibility SK, praising ZoomSphere’s intuitive interface and smooth team communication.

The Results: 4335 Posts and Counting

Since returning to ZoomSphere, Visibility SK has been on fire:

  • In 2024, they published 2,694 posts for 27 brands
  • In the first half of 2025, they’ve already delivered 1,641 posts for 25 brands

That’s a total of 4,335 posts in just one year created, approved, and published through ZoomSphere. All while saving time, reducing errors, and keeping both teams and clients in sync.

Why They’re Staying

Coming back to ZoomSphere wasn’t just about familiarity—it was about functionality.

It was about having one tool that brings everything together, from post planning to publishing, feedback to reporting. It was about giving their team space to do great work and their clients a smooth, stress-free experience.

Visibility SK social media team members Oľga Minčičová, Andrea Sýkorová, and Natália Ivanková sitting together in the office, representing their roles at the agency.

Final Thoughts

Visibility SK tried something else—and learned the hard way that not every tool can handle the reality of agency work. But today, they’re right where they belong: with ZoomSphere.

And we’re glad to have them back.

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