Weekly Social Media Scoop: Instagram's 20-Minute Reels, Edits Upgrades

Instagram is shaking things up again with longer Reels, smarter audio discovery, and a new way to explore Stories. Add in Edits upgrades, fresh Threads features, and you've got a packed week of updates every creator should know about.

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What’s New on Instagram & Edits?

Edits Gets More Features (Again)

The latest Edits drop includes keyframe editing, sticky notes for saved audio, new voice tools, and animated text effects—giving creators more power and precision than ever.

Direct Share to Facebook

You can now share content directly from Edits to Facebook, making cross-posting a breeze.

Reels Up to 20 Minutes

Instagram is expanding Reels length to 20 minutes, giving creators more room to tell stories, educate, or entertain.

Trending Audio Gets New Tabs

The Trending Audio page now includes a “Popular with your followers” tab and a “New” label to highlight recently added tracks.

"With Friends" Reels Feed in Testing

Instagram is testing a new feed that shows Reels your friends have liked or commented on, accessible via a thumbnails tab.

Explore Stories Feature in Testing

A new “Explore Stories” button may appear on Stories from people you follow, leading to similar public Stories based on style or setting.

Instagram Notes on Desktop

You can now post Notes from your desktop—though the feature is still limited compared to mobile.

What’s New on Threads?

Native Mac App Now Available

Threads now has a Mac app, offering faster access and a cleaner interface for desktop users.

What’s New on Facebook?

Emoji Carousel for Story Reactions

Facebook is testing an emoji carousel that appears when you long-press a Story, offering more expressive reactions.

What’s New on TikTok?

LIVE Incentive Program in Development

TikTok is working on a rewards program for creators who go Live regularly. No official rollout date yet, but something to watch for.

What’s New on YouTube?

Veo 3 AI Shorts Are Coming

YouTube is expanding access to Google’s Veo 3—a text-to-video tool that lets you generate Shorts from simple prompts. It’s rolling out later this year, giving more creators a shortcut to AI-powered content.

Auto-Dubbing Now for 80 Million Creators

Verified creators worldwide can now use YouTube’s auto-dubbing tool to translate videos into over 20 languages.

“Sync to Beat” Expands Globally

The beat-matching tool that aligns clips with music automatically is now available to more Shorts creators worldwide. Just pick your media, choose a song, and YouTube handles the timing.

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