What’s New on Instagram?

Edits Gets a Creative Boost‍

Instagram’s Edits app rolled out:
• 250+ new sound effects (including Halloween-themed) and a new sound search
• Downloadable Insights summaries for easier brand reporting
• New text presets mixing fonts, animations, and effects
• A custom JENNIE-designed font, exclusive to Edits

💡 What it means for you:
Edits is becoming a go-to video editor for creators and brands. These updates help you produce faster, more on-brand content, and share polished stats directly with clients or partners.

Instagram Widely Rolls Out “Use on Edits”‍

Creators can now quickly add music to clips inside Edits through a new “Use on Edits” button.

💡 What it means for you:
No need to jump between tools. Hop on trending audios directly in Edits and save time while keeping up with Reels trends.

No Scheduled Stories (Yet)‍

Despite recent buzz, Adam Mosseri confirmed Instagram has no plans to add story scheduling.

💡 What it means for you:
If you’re planning campaigns, you can still pre-schedule Stories with ZoomSphere! Perfect for keeping consistency across multiple accounts.

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Instagram Redesign Prioritizes Reels & DMs‍

Instagram is testing a layout that opens directly to Reels and adds DMs to the main navigation. Currently live in India.

💡 What it means for you:
Meta is doubling down on video and private engagement. Expect Reels-first behavior to influence reach, and prioritize short-form video in your strategy.

Instagram Maps Launches in the EU‍

The interactive Maps feature is now available across the European Union.

💡 What it means for you:
A big win for location-based marketing. Businesses and creators can boost discoverability by tagging locations in posts and Stories.

What’s New on TikTok?

Visual Search Tags Bring AI to Shopping‍

TikTok is testing Visual Search Tags: when you pause a video and tap Find Similar, TikTok identifies items via AI and recommends related videos and products.

💡 What it means for you:
TikTok is turning every video into a storefront. Make sure your brand visuals are recognizable and your products easily searchable to capture this new discovery flow.

Follow from the Comments Section‍

TikTok is testing an option on iOS that allows users to follow creators directly from the comments section.

💡 What it means for you:
Engage actively in your comment sections, every reply is a visibility boost and a potential new follower.

New “Mask” Editing Tool‍

TikTok added a new Mask feature on iOS for more creative clip editing.

💡 What it means for you:
More flexibility and effects for creators on mobile. Perfect for brands aiming for fresh, high-quality visuals without heavy post-production.

What’s New on Meta & Facebook?

Meta Launches Business AI for SMBs‍

Meta introduced Business AI, an assistant that pulls data from posts, ads, and websites to answer customer questions and handle purchases. Available to U.S. businesses now, with global rollout coming.

💡 What it means for you:
This could become your 24/7 social support rep. Expect smoother customer interactions, faster responses, and fewer missed leads.

Facebook Adds Reels Tools & Discovery Features‍

Facebook is adding:
• Topic search tags under Reels
• “Friend bubbles” to show what your friends liked
• Improved Reels recommendations and personalization signals

💡 What it means for you:
Facebook’s leaning hard into short-form video. Optimize your Reels titles, hashtags, and saves, they’re now stronger engagement signals than ever.

Facebook Tests Reels “Title” and “Shorten Reel” Features‍

Users can now shorten existing Reels or test adding custom titles to them.

💡 What it means for you:
Repurpose and test different versions of the same video without re-editing from scratch. A time-saver for performance testing.

What’s New on Threads?

Threads Launches Communities‍

Threads introduced Communities, think topic-based hubs like TV Threads or Travel Threads, open through invites or tagged interests.

💡 What it means for you:
This is Threads’ version of Groups. Early adopters can build niche communities fast and establish authority in their industries or verticals.

Character Count & Hashtag Display Tests‍

Threads is testing:
• A live character counter when composing posts
• A “Show hashtags” button to collapse tag lists

💡 What it means for you:
These UX tweaks encourage cleaner posts. Keep captions punchy and place hashtags strategically without cluttering the feed.

Threads Is Outpacing X in Usage‍

According to Similarweb, Threads is now surpassing X (Twitter) in daily active users on certain days.

💡 What it means for you:
If your brand hasn’t joined Threads yet, it’s time. The platform’s engagement is growing, especially for community-based conversations.

What’s New on LinkedIn?

“Contributors” Feature for Projects & Roles‍

LinkedIn added a Contributors section for job experiences and projects, letting users tag teammates.

💡 What it means for you:
Highlight collaboration and give your brand or agency more visibility. Great for building credibility in client-facing projects.