What’s New on Instagram?

Instagram Comes to iPad‍

After years of user requests, Instagram has finally launched its iPad app.

• It opens directly into Reels
• Comments are visible while scrolling
• A Following tab now lets users sort by All, Friends, and Latest (and customize the order)

💡 What it means for you: Larger-screen creators and social managers can finally work natively on iPad, with a smoother UX and content-first layout.

Edits Tutorial Series Gets Official Rollout‍

Instagram launched a dedicated Edits educational series hosted by @omgadrian. The first 5 of 20 videos are now live, covering:

• Keyframes
• Camera framing
• Teleprompter use
• Idea generation
• Inspiration tactics

💡 What it means for you: Instagram is going all-in on Edits. If you're still using CapCut, this series is a nudge to try Instagram's built-in tools, now with pro-level tutorials.

New Instagram Messaging Features‍

For creators and accounts with 100K+ followers, DMs just got a serious upgrade:

• Multi-select filters for message sorting
• Custom shortcuts for inbox organization
• Build + reorder folders to prioritize what matters

💡 What it means for you: A cleaner, faster way to handle branded partnerships, collabs, and fan messages directly in-app.

Search Shortcuts Below Reels‍

Instagram is now placing topic search shortcuts at the bottom of Reels (they were previously tested above comments).

💡 What it means for you: Better discoverability through topical tags. Make your captions and hashtags count.

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Instagram Adds PiP & Auto-Scroll to Video Ads‍

Both Picture-in-Picture and Auto-scroll are now supported on video ads, not just organic Reels.

💡 What it means for you: Your ad viewers can keep watching while multitasking, so design your hooks accordingly.

Instagram Celebrates Content Milestones with Stories‍

Instagram now automatically creates Stories to celebrate content milestones like post counts or engagement achievements.

💡 What it means for you: Another way for creators and brands to spotlight growth and encourage audience celebration.

What’s New on TikTok?

DMs Now Support Voice Notes & Image Bundles‍

TikTok is expanding its Direct Messaging features to include:

• Voice messages up to 60 seconds
• Up to 9 images or videos per message (camera or gallery)

💡 What it means for you: Expect richer creator-fan conversations, and more creative outreach options for brands.

What’s New on Threads?

AI Summaries in Threads Search‍

Threads now includes AI-generated summaries in search results, offering quick context for trending posts.

💡 What it means for you: Faster content discovery. Consider how your posts are framed, clear headlines and structure matter more than ever.

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What’s New on Facebook?

Stories Now Support Subtitles & Audio Descriptions‍

Facebook allows users and brands to upload:

• Subtitles for better accessibility
• Audio descriptions to narrate visuals

💡 What it means for you: Improved inclusivity and reach, especially helpful for brands creating Story ads or community updates.

What’s New on YouTube?

YouTube Create Adds Templates‍

YouTube’s mobile editing app, YouTube Create, now offers customizable templates based on verticals like:

• Music
• Food
• Travel
• Hobbies

💡 What it means for you: Easier mobile production for creators, especially for Shorts and vertical-friendly content.

What’s New on LinkedIn?

LinkedIn x CapCut Integration Launches‍

You can now share videos directly from CapCut to LinkedIn.

• Add captions and publish instantly
• Mobile videos include a “Made with CapCut” badge
• Eligible videos may surface in LinkedIn’s video trends

💡 What it means for you: Polished content meets professional visibility. Great for freelancers, agencies, and marketers building thought leadership via video.

What’s New on Bluesky?

Bluesky added 3 small but useful features:

• “Show more” and “Show less” buttons on custom feeds
• A unified photo/video post button
• Add users to Starter Packs directly from their profile