Almost a Decade with ZoomSphere: How Zaraguza Keeps Content, Clients & Creativity in Sync

In the fast-paced world of creative agencies, every tool you choose either slows you down or helps you shine. For Bratislava-based agency Zaraguza, one thing has been constant in their social media workflow for nearly a decade: ZoomSphere.

Known for its bold campaigns and fearless ideas, Zaraguza is more than just a creative agency. With clients like Budiš, Slovenská sporiteľňa, TAURIS Mäsiarstvo u Býka, Popradská káva, BMW Motorrad, and BAT, they’ve built a name for themselves across the Slovak and Czech markets—not only for their originality, but also for delivering results. And when it comes to managing the behind-the-scenes chaos of social media content creation, scheduling, and reporting, they’ve relied on ZoomSphere since 2016.

Zaraguza social media team at agency headquarters, featuring Timea Slováková (Digital & Social Media Lead), Gréta Kočanová (Social Media Manager), Peter Puterka (Digital Ideamaker), and Martin Škvarenina (Content Creator), with a dog, sitting in front of the Zaraguza logo.

The Setup: All-In with ZoomSphere

Zaraguza doesn’t just use ZoomSphere—they use all of it. The full package.

Over the years, their team has grown into full-stack users of the platform, installing 76 apps across their workspaces. From publishing posts to reporting, managing feedback to daily communication, they run the full gear:

  • Scheduler for planning and automation
  • Analytics for deep performance insights
  • Benchmarking to track competitors and trends
  • Community Management to keep engagement sharp
  • Workflow Manager to structure approvals and processes

They’ve built their workflow around the idea that everything lives in one place—and that’s exactly what ZoomSphere offers.

Zaraguza team participating in a ZoomSphere workshop at their Bratislava office, discussing social media workflows with ZoomSphere interface displayed on a large screen.

Meet Timea, the Engine Behind the Operation

If ZoomSphere is the system, Timea Slováková is the strategist. As Digital & Social Media Lead, she oversees how ZoomSphere is used across the agency. She’s the one setting up new workspaces, assigning teammates to channels, defining content approval paths, and making sure nothing slips through the cracks.

With years of social media experience (and clients like Slovenska sporiteľňa, Metro, DHL, Lidl, and Klarstein under her belt), Timea knows what a good workflow looks like—and she’s found it with ZoomSphere.

Testimonial from Timea Slováková, Digital & Social Media Lead at Zaraguza, praising ZoomSphere’s features and long-term value in managing client social media workflows.

Tailored to the Way They Work

What makes ZoomSphere such a great fit for Zaraguza? It’s the flexibility.

Different clients have different needs—and ZoomSphere lets Zaraguza adapt accordingly. Some accounts use a simple 4-step flow: In Progress → Approved → Publish → Published. Others require more complex status options like:

  • Approved (Do Not Publish) – for posts waiting on a specific timing
  • Blocker – when something isn’t right and needs revision

These custom statuses bring clarity to everyone involved—from copywriters to designers, managers to clients.

Timea Slováková, Digital & Social Media Lead at Zaraguza, highlighting the impact of ZoomSphere’s automatic publishing on improving workflow and client communication.

Client Communication Without the Chaos

One of the biggest wins for the Zaraguza team? How easy it is for their clients to give feedback.

Instead of chasing down comments via email or messaging apps, every scheduled post has its own comment panel. Clients can leave their thoughts directly under the post—no need to dig through threads or explain what they're referring to.

And when something needs their attention? ZoomSphere sends an automated email notification. The client clicks one button and lands right on the post that needs approval. It’s seamless, fast, and frustration-free.

Making Data Make Sense

Reporting is another big part of Zaraguza’s service—especially with clients like Slovenská sporiteľňa, where performance data matters.

With the Analytics and Benchmarking apps, they don’t just send numbers—they build stories. From campaign impact to content comparisons, ZoomSphere gives them everything they need to deliver customized reports that are easy for clients to understand and act on.

Peter Puterka, Digital Ideamaker at Zaraguza, shares his experience using ZoomSphere’s Analytics app for reporting and praises the intuitive UX and efficient approval flow.

And When It’s Crunch Time? They Chat.

Every agency knows that sometimes, you just need to sort things now. Whether it’s checking if a post has the right CTA, flagging a last-minute change, or sharing a new visual—speed matters.

That’s why Zaraguza uses Workspace Chat as their go-to operational communication channel. It keeps conversations inside the platform, tied to the right posts and workspaces. No app-switching. No scattered info. Just clear, focused teamwork.

Martin Škvarenina, Content Creator at Zaraguza, sharing how ZoomSphere’s scheduling and approval features enable seamless post publishing—even while on vacation.

The Result: A System That Grows With Them

Over the years, as Zaraguza expanded and client expectations evolved, ZoomSphere grew right alongside them. New apps. More control. Smoother collaboration. And through it all, one thing has remained true: the platform continues to support the way they work, not the other way around.

Zaraguza team members using ZoomSphere at their desks to schedule and manage social media posts, showcasing real-time content creation and workflow coordination.
Gréta Kočanová, Social Media Manager at Zaraguza, explaining how ZoomSphere’s calendar view and post previews improve efficiency and content visibility without opening individual posts.

Final Thoughts

Zaraguza’s story isn’t just about using a tool—it’s about building an ecosystem that supports creative flow, operational clarity, and trusted client relationships. With ZoomSphere, they’ve made that ecosystem real

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