What’s New on Instagram?

Reels over 3 minutes won't be recommended‍

Instagram now warns you if your Reel exceeds the 3-minute mark, letting you know it won’t be shown to new audiences.

💡 What it means for you: Stick to under 3 minutes to stay in the discovery pipeline. Longer Reels might work for loyal fans, but won’t get that algorithmic push.

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Repost of a repost? Now you'll know‍

Instagram is rolling out a feature that shows when someone re-shared a post you already reposted.

💡 What it means for you: You’ll be able to track how far your content travels and see who’s engaging beyond your original post. Great for campaigns and UGC.

Save Edits drafts, with all settings included‍

Instagram is working on a feature to let you save Edits projects as drafts — captions, tags, audience settings, and all.

💡 What it means for you: This is a workflow lifesaver. You won’t need to redo everything if you pause editing. Expect smoother planning and posting.

Widescreen Reels format gets algorithm love‍

Adam Mosseri confirmed Instagram’s algorithm now recognizes and supports the 5120x1080 ultra-wide format.

💡 What it means for you: Experimenting with this attention-grabbing format might be worth it. Just don’t overdo it — novelty wears off fast.

Creators can now download performance PDFs‍

Instagram is developing shareable summaries of account performance that creators can use when pitching to brands.

💡 What it means for you: A neat way to pitch sponsors and showcase your numbers without screen-grabbing Insights.

What’s New on Threads?

Hashtags hidden behind a button‍

Threads is testing a UI where hashtags are collapsed under a “Show hashtags” button on iOS.

💡 What it means for you: Cleaner design, but fewer eyeballs on your tags. Make sure your content can stand on its own.

Auto-generated topic feeds from profile tags‍

Threads now creates custom feeds based on the topics you’ve listed on your profile.

💡 What it means for you: Your chosen tags don’t just describe you — they shape what content you see. Choose wisely if you want smarter discovery.

New “Communities” feature in testing‍

Threads is experimenting with a “Community” feature with a limited group of users.

💡 What it means for you: Could turn Threads into a niche social hub, similar to Reddit or Facebook Groups. Ideal for building micro-communities.

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What’s New on TikTok?

Text Posts go global‍

TikTok is officially rolling out text-only posts to all users.

💡 What it means for you: You don’t need to shoot a video to drop a hot take. Perfect for storytelling, announcements, and memes.

‍White House says TikTok deal is imminent‍

A joint venture between TikTok U.S. and American investors might be finalized this week, according to the White House.

💡 What it means for you: If true, this could bring some long-awaited stability to TikTok’s U.S. presence. Stay tuned for what it means for brand safety and data policies.

What’s New on YouTube?

Invite collaborators on all accounts‍

YouTube is rolling out the “Invite a collaborator” feature globally.

💡 What it means for you: Makes team publishing and influencer collabs easier than ever. Great for joint campaigns and visibility.

AI-powered Shorts editing‍

YouTube is adding a new AI tool called “Extend with AI” that helps Shorts creators enhance their videos. Currently not available in the EU or UK.

💡 What it means for you: It’s a shortcut to polish your Shorts — faster edits, smarter enhancements. Worth testing if you're eligible.

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What’s New on Facebook?

New creator tools for audience engagement‍

Facebook just added Challenges, Top Fans recognition, and Top Fan analytics for creators.

💡 What it means for you: If you're building community on Facebook, these tools make it easier to reward loyal fans and gamify engagement.

What’s New on X?

Sort post likes by relevance or recency‍

X now lets you sort post likes to see who's interacting (by mutuals, big accounts, or latest activity).

💡 What it means for you: Easier way to spot valuable interactions. Don’t miss an opportunity to reply or connect with high-profile users.