What’s new on Instagram?

Public Stories can now be reshared to your own Stories‍

Instagram is rolling out a long-requested option: anyone can now reshare public Stories to their own. If you don’t want your content shared this way, you’ll need to update your privacy settings.

💡 What it means for you:
Expect a spike in organic reach and second-hand virality. This makes it easier for followers to amplify your content without being tagged or taking a screenshot.

Co-posted Stories are being tested again‍

Instagram is quietly working on a feature that would allow two users to co-post a Story together, similar to the existing co-post feature for Feed.

💡 What it means for you:
Brand partnerships and influencer collabs could become even more seamless and visible with shared reach from both accounts.

Instagram adds “Early Access” for Reels‍

The platform is testing a feature that lets select users get early access to specific Reels, potentially as a reward mechanism or exclusive content preview.

💡 What it means for you:
Think exclusivity. This could unlock new engagement opportunities for teaser content, launches, or fan-first strategies.

Users in the US can now fine-tune their Reels tab‍

Instagram is rolling out controls that allow US users to adjust what content shows up in their Reels tab.

💡 What it means for you:
More control for users means brands need to be more intentional with engagement strategies to stay in preferred feeds.

Instagram is using AI to write SEO summaries‍

Meta confirmed it's using AI to generate keyword-rich post descriptions to improve visibility in Google search without input from the actual creators.

💡 What it means for you:
Your content might get a boost in search rankings. Just be aware: what shows up in search isn’t always written by you. Accuracy and context could be compromised.

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What’s new on TikTok?

AI dubbing can now be enabled or disabled‍

TikTok users can now choose whether to use AI dubbing for their videos. Supported languages include English, French, German, Italian, and Spanish.

💡 What it means for you:
This adds control for global creators. Dubbing might improve accessibility and reach, but not everyone wants their voice replaced by a bot.

Shared Feed debuts in DMs‍

TikTok launched Shared Feed: a personalized feed of 15 videos sent daily to a group chat based on your collective activity.

💡 What it means for you:
This could boost video longevity and engagement as content circulates in close-knit groups. Think of it as micro-virality with a personal touch.

Shared Collections now live‍

Users can create collaborative collections of saved content with friends or followers. Both must follow each other to co-curate.

💡 What it means for you:
Your content could end up in themed playlists with other creators, a new form of discovery and collaboration.

Repost button gets more visibility‍

TikTok is now actively promoting the Repost button, making it more noticeable on some videos.

💡 What it means for you:
An easy way for viewers to amplify content. Encourage reposts like you do shares or saves, it could unlock new reach potential.

Testing Instagram-like profiles‍

TikTok is experimenting with a new profile design for iOS that resembles Instagram.

💡 What it means for you:
If adopted, this could change how users perceive and interact with your profile. Clean aesthetics may soon matter more.

What’s new on Meta?

New centralized hub for account support‍

Meta has launched a new support center covering both Instagram and Facebook. It includes issue reporting, account recovery, and an AI assistant to help users get answers faster.

💡 What it means for you:
While most creators still want human help, this centralization (and AI assistant) should speed up basic troubleshooting and reduce ticket backlogs.

Facebook adds auto-generated topics to Reels‍

Facebook now tags Reels with relevant topics automatically.

💡 What it means for you:
Good news for discoverability, as long as the AI gets it right. Make sure your content clearly aligns with intended themes.

What’s new on Threads?

“Dear Algo” personalization now in testing‍

Threads is testing a feature where users can start a post with “Dear Algo” to influence their feed for the next three days.

💡 What it means for you:
This gives people more visible control over what they see, and what they want to signal they care about. It could reward relevance over randomness.

What’s new on YouTube?

A/B testing expands to video titles‍

All creators with Advanced Features can now run A/B tests for both thumbnails and video titles, comparing up to three options at once.

💡 What it means for you:
More ways to optimize performance without guessing. You’ll get data on what drives more watch time, YouTube’s top priority.

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New Shorts ad tools roll out‍

YouTube added several new features to Shorts ads: comments, web links in branded content, expanded placements (including mobile web and TV), and new seasonal gifting stickers.

💡 What it means for you:
Shorts are maturing into a full-funnel format. Now’s the time to take them seriously, especially if you're running campaigns with creators or aiming to drive conversions.

What’s new on Google?

TikToks now showing up in AI-powered search overviews‍

Google has started surfacing TikTok content inside its new AI Overviews, integrating short-form videos directly into answer cards.

💡 What it means for you:
TikTok’s influence just leveled up in the SEO world. Your video content might get surfaced as a top result for common questions or trends.