What’s new on TikTok?

Mention Liked and Favorited Videos

You can now mention videos you've liked or favorited, not just ones you've posted.

💡 What it means for you: New content formats are now in play: top 5 lists, reactions, and “here’s what I’ve been watching” roundups just got easier. This also signals TikTok’s push toward a more community-driven, remixable content experience.

Smart Split and AI Outline

At the TikTok US Creator Summit, two new AI tools were introduced:

• Smart Split turns long videos into multiple, ready-to-post short clips by automatically clipping, reframing, captioning, and transcribing.
• AI Outline helps structure content with hooks, hashtags, and outlines from a simple prompt or trending topic.

💡 What it means for you: These tools massively reduce editing time and help you scale short-form content without losing momentum. Ideal for creators managing cross-platform distribution or repurposing webinars, interviews, and vlogs.

What’s new on Instagram?

New Halloween Features

Instagram rolled out a spooky set of seasonal features:

• A Halloween-themed font
• Sticker frames in Stories
• Haunted-style Notes
  Available in selected countries.

💡 What it means for you: Easy thematic content without lifting a finger. Lean into the Halloween spirit and drive engagement with a seasonal twist.

Meta AI-Powered Restyle in Stories

Instagram launched its full Restyle toolkit in Stories:

• Remove unwanted items
• Add new elements
• Change existing ones
• Restyle videos with presets
• Apply Halloween effects
• Restyle text (in testing)

💡 What it means for you: No need for CapCut or third-party tools. Native AI editing means you can react to trends and polish content faster, all within the Instagram app.

Reels Watch History

Reels now include a watch history tab for everyone.

💡 What it means for you: Users can rediscover what they watched, and you can capitalize on this by prompting viewers to re-engage with your best-performing content.

DM Drawing and Stickers

You can now draw and drop stickers directly into DMs.

💡 What it means for you: A fun way to add personality to interactions, whether it’s surprising fans, sending branded doodles, or adding flair to customer support replies.

Reel Algorithm Controls

US users can now fine-tune their Reels feed by choosing what they want to see more or less of.

💡 What it means for you: A more intentional algorithm could reward quality and relevance over quantity. This is a nudge to invest in targeted, engaging Reels.

Carousels Will Be Separated from Reels

Instagram will stop showing carousels with videos in the Reels tab. A clear line is being drawn between the two formats.

💡 What it means for you: Avoid mixing carousels with video if you want Reels-level visibility. Keep content type and intent aligned to platform behavior.

3D Photo Uploads

You can now post 3D photos directly to Instagram.

💡 What it means for you: Another layer of visual depth for storytelling, product showcases, and immersive content. Worth testing for campaigns with a strong visual identity.

What’s new on Threads?

Ghost Posts

Threads has launched a new disappearing content format:

• Ghost Posts appear as speech bubbles
• Disappear after 24 hours
• Replies go straight to your inbox
• Only you see likes and replies

💡 What it means for you: Perfect for hot takes, limited-time offers, behind-the-scenes teases, or feedback requests. Think of it as your low-pressure, high-impact tool to keep engagement casual and human.

Quote from Liked or Saved Posts

You can now quote directly from your liked or saved content.

💡 What it means for you: Content repurposing just got easier. Quote, comment, and stitch posts from your archive. Great for building context, highlighting trends, or building thematic threads.

Updated Search Results

Search now includes sorting filters and a tab for related profiles.

💡 What it means for you: Threads is getting serious about discovery. Keyword relevance and profile optimization are going to matter more in growing visibility.

Music Attribution for Instagram Videos

When you cross-post Instagram videos to Threads, the music used will now display with the post.

💡 What it means for you: Improves context for viewers and creators. Especially useful when using trending audio or collaborating with musicians.

Livestreaming in Development

Threads has confirmed livestreaming support is in the works.

💡 What it means for you: Get ready for a new format to engage your Threads audience. Whether it’s Q&As, product launches, or casual chats, live content will add a whole new layer to your strategy.

Threads Hits 150M Daily Active Users

Up from 100M just a few months ago. Threads is also clocking a 10% increase in time spent per user.

💡 What it means for you: Still think it’s a passing trend? Threads is shaping up to be a serious player. Now’s the time to establish your brand presence while attention is growing.

What’s new on X?

Block Video Downloads

X now lets you prevent downloads on your videos and apply this setting to all future uploads by default.

💡 What it means for you: More control over your video IP. Especially valuable for protecting ad assets, limited-edition drops, or exclusive content.

What’s new on YouTube?

Co-Post Feature Expanded

More creators now have access to Co-Posts, a shared ownership model similar to Instagram Collabs.

💡 What it means for you: Double the audience, double the reach. Perfect for creator partnerships, client collabs, or brand integrations.

Smart Q&A Stickers for Livestreams

AI-generated Q&A stickers now help streamers prompt their audience with pre-filled questions.

💡 What it means for you: Run smoother livestreams without scrambling for icebreakers or prompts. Ideal for AMAs, tutorials, and launches.

YouTube TV Gets a Shoppable Makeover

New updates for YouTube on smart TVs include:

• QR codes to link directly to products
• Timed product showcases
• 4K-ready thumbnails (up to 50MB)
• Larger upload limits for select creators

💡 What it means for you: YouTube is making TV content shoppable. Think beyond YouTube as a desktop experience, smart TV campaigns just got a serious upgrade.

What’s new on Pinterest?

AI-Powered Boards

Pinterest introduced AI-driven features to make Boards smarter and more curated:

• Make It Yours: Smart suggestions for fashion and decor
• More Ideas: Pins across beauty, food, and more
• All Saves: Your full saved history
• Styled for You: Collages based on fashion activity
• Boards Made for You: Auto-generated, AI-curated boards

💡 What it means for you: Pinterest is doubling down on personalization. Brands in lifestyle, fashion, decor, or food can get better visibility through these smarter surfaces.