Made by Vaculik: Finding the Right Tool Makes All the Difference

A few months back, the social team at Made by Vaculik made a big decision.

After years of using a tool that no longer met their needs, they moved all their social media operations to ZoomSphere. What started as a bold step quickly became a confirmation that they’d made the right choice.

But first things first, who exactly is Made by Vaculik?

A Creative Powerhouse with Global Reach

MADE BY VACULIK is a full-service advertising agency operating in Slovak and Czech market. With its almost 30-year history MADE BY VACULIK has serviced over 250 brands. Although it has never been part of an interantional network, its creative and strategic outputs have crossed local borders, from which a lot of them were adapted in over 35 countries in Europe, Asia and Latin America.

Their campaigns have received over 500 local & international awards, including those from New York Festivals, Cannes Lions, Epica Awards, and Golden Drum.

Over the years, they have been working with brands like Raiffeisen Group, Telekom, Heineken brands, Tesco, Metaxa, Avon, and many more. Currently servising long-term clients such as Tatra banka, Raiffeisen bank in Slovakia, Orange Slovakia, Kia and freshly Tiger brand from Maspex portfolio in Slovak and Czech market.

Always ready to help also other brands with artistic or educational background, such as The Academy of Performing Arts in Bratislava (the largest art school in Slovakia) or Artistic Collective Lúčnica, local cultural phenomenon with very fresh new visual identity created by MADE BY VACULIK on the occasion of the 75th anniversary, achieving many awards and industry recognition locally & internationally.

Social media managers from Made by Vaculik and ZoomSphere collaborating in a modern office space, showcasing teamwork and digital marketing tools in action.

ZoomSphere: A Fresh Start, A Better Workflow

In January 2025, the team switched to ZoomSphere. And the results came quickly.

We sat down with four of their social media managers in Bratislava, some of whom had been with the agency for just a few weeks or months. That made their input even more interesting — they compared ZoomSphere with other tools through a fresh pair of eyes.

Two women from the Made by Vaculik team working on laptops in a bright, modern coworking space, streamlining social media workflows with ZoomSphere.
Testimonial from Linda Gallová, Social Media Manager at Made by Vaculik, praising ZoomSphere’s intuitive interface and complete feature set for post management.

Here’s what they shared:

What Makes ZoomSphere Stand Out:

1. A tool they can trust

For social media managers, trusting your tool is non-negotiable. When you're managing dozens of posts across multiple clients and platforms, there’s no room for doubt — your scheduled content simply has to go live on time.

2. Better client communication

One of the biggest wins? The comment panel is next to each post.

No more emailing feedback or tracking changes in Excel. Clients leave comments directly under the post in ZoomSphere. Simple. Efficient.

Quote highlighting the importance of fast feedback and approval in social media workflows, emphasizing the value of speed with ZoomSphere.

And even clients who aren’t exactly “digital natives”? No problem.

They don't need to log in regularly thanks to email notifications with a direct review link. They get pinged when their input is required, and they know exactly where to go.

Close-up of a Made by Vaculik team member using ZoomSphere’s post scheduling interface to manage social media content efficiently on a laptop.
"Testimonial from Kristína Kačániová, Head of Social Media at Made by Vaculik, praising ZoomSphere for its reliability, adaptability, and intuitive social media management features.

3. A publisher that makes sense

That one-glance clarity makes a big difference when managing multiple clients and content types.

When you're working across dozens of posts, brands, and platforms, you can’t afford to get lost in a messy calendar. ZoomSphere’s visual layout with color-coded statuses and a clear structure helps the team instantly see what’s in progress, what’s approved, and what’s ready to go live.

It keeps everyone aligned, saves time, and reduces errors. Because the easier it is to see the big picture, the faster you can move.

Stella Privarová, Social Media Manager at Made by Vaculik, shares her positive experience with ZoomSphere’s unified content calendar for managing posts across multiple platforms.

4. An intuitive experience

Quote emphasizing the visual clarity of ZoomSphere’s content calendar, with color-coded post statuses for easy tracking of progress, approvals, and scheduled publishing.

When everything (platforms, post types, feedback, statuses) lives in one clear place, the entire team can work faster and with fewer mistakes.

ZoomSphere’s intuitive interface makes it easy for anyone to jump in, from seasoned marketers to less tech-savvy clients.

Monika Rezníčková, Social Media Manager at Made by Vaculik, shares her experience transitioning from Meta Business Suite to ZoomSphere for improved collaboration and client feedback.

The Numbers Behind the Success

Since switching to ZoomSphere, the Slovak team at Made by Vaculik has:

✔️ Managed content for five major platforms — Facebook, Instagram, LinkedIn, TikTok, and YouTube

✔️ Operated across 10 custom workspaces

✔️ Onboarded 50 users, including both internal team members and clients

✔️ Published over 655 posts

Natália Klieštiková, Social Media Manager at Made by Vaculik, praises ZoomSphere for its user-friendly design and efficient client communication via post-specific comment panels.

Wrapping Up

Since January 2025, the Slovak team at Made by Vaculik has used ZoomSphere to manage content across five major platforms, onboard 50+ internal and client users into 10 dedicated workspaces, and publish over 655 posts.

We're incredibly proud to support such a creative and forward-thinking agency.

Portrait of Stella Privarová, Linda Gallová, and Monika Rezníčková — social media managers at Made by Vaculik — collaborating in their creative office space, featured alongside the agency’s logo.
Kristína Kačániová, Head of Social Media at Made by Vaculik, highlights how ZoomSphere values user feedback and actively implements suggestions from its users.

Thank you, Made by Vaculik, for trusting ZoomSphere and letting us be a part of your journey. We’re happy to help you do your best work every single day.

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