About Whites Agency 

Whites Agency is one of Poland’s leading digital marketing agencies, known for delivering strategic, data-driven solutions grounded in experience and teamwork. Their expertise covers a broad range of industries, including medical, pharmaceutical, construction, and infrastructure, supporting both local and international projects.

With a team of over 60 specialists, they help many of the country’s top brands grow through SEO, content marketing, social media strategy, performance marketing, analytics, and digital innovation. For more than 13 years, they have consistently raised the industry standard, sharing knowledge, building long-term partnerships, and working with a strong belief in transparent collaboration. As they say themselves: “Our strength comes from teamwork and data.”

And it’s exactly that mindset that brought them to ZoomSphere.

Starting Small, Growing Smart

Whites joined ZoomSphere in July 2021. At the time, their social media operations were growing, and so was the need for a reliable, scalable, and intuitive platform. What began as a simple scheduling tool quickly became the core of their content workflow.

In the beginning, Whites managed just two brands in ZoomSphere. By the following year, they had already expanded to 5 brands. Today, they manage content for 36 brands, spread across 36 workspaces, with a total of 86 ZoomSphere apps, combining Scheduler, Analytics, and Benchmarking, and a team of 177 users, including internal specialists, creatives, and client stakeholders.

Their connected accounts include 26 Facebook pages, 11 Instagram accounts, 7 LinkedIn company pages, 1 TikTok account, 4 Twitter accounts, and 3 YouTube channels.

The scale is big. The process? Smooth, structured, and ready to grow even further.

Meet the Architect Behind the Workflow

At the helm is Filip Kulisz, Social Media Business Owner & Lead at Whites. He oversees a multi-person social team, sets strategy, develops people, mentors junior specialists, and leads client relationships.

Filip is a big believer in people, process, and platforms that simplify. That’s exactly what he found in ZoomSphere.

The Power of a Reliable Workflow

Agency Whites uses Scheduler, Benchmarking, Analytics, and, more recently, Workflow Manager — a full stack of tools that support both their volume and complexity. Their approval flows are fully customized to handle multilingual content creation, internal checks, and client approvals across many markets.

And it works.

For just one transport-related brand, they published:

• 1,013 posts in 2023 (on a single Facebook page)
• 1,743 posts in 2024, a 70% increase year-over-year

All while producing content for 10+ other brands at the same time.

Here’s the full picture of their publishing volume since adopting ZoomSphere:

Published posts per year:

• 2021: 794
• 2022: 1,935
• 2023: 2,789
• 2024: 5,321
• 2025 (up to June 13): 2,091

Total: 12,900 posts. All published, tracked, and approved in ZoomSphere.

This consistent growth isn’t a coincidence — it’s the result of a well-structured workflow that removes bottlenecks, eliminates back-and-forth, and helps the team stay focused.

With the right system in place, Whites has been able to produce more content in less time and scale operations without added complexity.

A reliable workflow doesn’t just save time — it unlocks your ability to grow.

Simplicity in Action: How Collaboration Really Works

At Whites, the content creation process is designed to be smooth and crystal clear — both for internal teams and for clients.

Here’s how it works in practice:

1. A social media manager creates a post directly in the ZoomSphere Scheduler.
2. The post is then sent to a teammate (for example, a copywriter or graphic designer) for internal review or edits.
3. Once the post is ready for client approval, the manager simply mentions the client in the comment section under the post.

And here’s where the magic happens.

The mention automatically triggers an email notification to the client. They don’t need to log in daily or manually check anything. They just click the button in their inbox and land right on the post — ready to leave feedback or approve it with a single comment.

No confusion. No endless email threads. No delays.

Feedback in One Place, Not All Over the Place

With ZoomSphere, feedback lives exactly where it should — right inside the post. No need to chase approvals through emails, chats, or external docs. Clients are notified by email exactly when their input is needed, and they can respond in context directly in the post comments.

No messy threads. No lost comments. No guesswork.

And here’s why that matters:

When feedback is organized and visible to the whole team, content gets approved faster. That means the Whites team can respond quickly to trending topics, real-time moments, or urgent client needs — something that’s absolutely critical in today’s social-first world, where timing is everything.

Everything in One Tool That Just Works

From UX to collaboration, Whites has found a platform that’s made for both scale and simplicity.

They use ZoomSphere’s Analytics app to generate regular performance reports — both for internal insights and for client-facing overviews. Whether it’s monthly recaps, campaign comparisons, or platform-specific performance, they get the exact metrics they need. No irrelevant clutter, no digging through spreadsheets.

Reports are easy to understand and easy to share. Social media managers can quickly pull what matters — reach, engagement, content performance, competitor benchmarking — and turn it into clear, visual storytelling for clients and stakeholders.

This makes reporting not just faster, but actually useful.

And the best part? Clients love how clear and focused the reports are.

No noise, just the insights that matter.

Reliable Support, Always There

One of the team’s most valued aspects of ZoomSphere? The support. Fast, human, and always helpful. From technical questions to user guidance, the Live Support team is constantly available, and the weekly blog newsletter keeps them up to date on trends and updates.

Final Word

With ZoomSphere, Whites has built a clear, collaborative, and scalable ecosystem for social media management. Whether it’s handling multi-language campaigns, publishing thousands of posts, or streamlining approvals, they’ve created a workflow that supports people, not slows them down.

For agencies like Whites, the right tool isn’t just about delivery.

It’s about growth, confidence, and peace of mind.