Another week, another wave of social media updates shaking things up! Threads has been rolling out one feature after another, and Instagram (or, more specifically, Mosseri) shared a short series of Reels with practical tips, tricks, and insights. Let’s break everything down to get you in the loop with what happened in the past week!

Threads Introduces Ads

Well, well, well… Threads is entering its monetization era, and users aren’t happy about it. Meta has started testing ads on Threads in the U.S. and Japan, making a big step toward financial sustainability. In the end, this was only a matter of time.

The introduction also means that brands will soon have a new paid channel to test. As Threads is still in its early days, the ad costs might be lower compared to other Meta platforms. So, if your audience is on Threads, we highly recommend testing your ads there.

Image Tagging on Threads

Threads had a busy week, finally rolling out photo tagging, allowing users to tag others in their image posts. This long-awaited feature brings Threads closer to Instagram and makes engagement even easier.

So, if you’re sharing user-generated or employee-generated content, don’t forget to tag the creators! The same goes for influencers, partners, or any collabs with other accounts.

Threads Adds a “Media” Tab

Threads is making navigation easier by introducing a “Media” tab to display a user’s shared photos and videos. This is a great way to get your content more organized.

As a brand, remember to share not only text posts but also images and videos to fill out your media tab a little more.

Threads Is Working on Spoilers and Templates

And we’re not stopping with Threads just yet. Rumor has it they’re working on two more features:

• Spoilers: Users may soon be able to hide certain parts of their posts to avoid spoiling content for others. Reddit has had this feature for a while, and honestly, it’s perfect for entertainment brands and discussion threads!

• Templates: Threads is also testing pre-made post templates to make content creation easier, which could be great for brands wanting to keep a consistent look.

Mosseri Explains How Reels & Stories Ranking Works

Adam Mosseri shared a short series of Reels with insights into how Instagram Reels and Stories are ranked, giving us a clearer picture of what we should and shouldn’t be doing.

Understanding these insights can help you get significantly more views on your content, so definitely try it out!

Instagram Adds New View Insights for Creative Performance

Instagram has also introduced new video view insights, helping creators and brands better understand their video performance and optimize their content.

This is an excellent tool for marketers to analyze what works and what doesn’t. Use these insights to test different video formats, lengths, and hooks to improve engagement and retention rates. And don’t forget to also incorporate Mosseri’s recommendations mentioned above.

Bluesky Expands Video Features

Last week, Bluesky introduced video-only feeds. Now, they’ve taken another step by adding a dedicated video tab on profiles. This move signals their increasing focus on video content, proving that video is still the content king. With X adding their video tab last week, we’re excited to see if these apps that started more as static platforms will put a bigger spotlight on video content and try to get closer to TikTok or YouTube.

While Bluesky is still a niche platform, its push toward video signals an opportunity for early adopters. And remember, even if you don’t want to test the platform now, it’s always a great idea to claim your brand handle for the future.

TikTok Drops Its 2025 Social Media Calendar

Marketers, take notes! TikTok has released its 2025 marketing calendar for various countries (like the U.S., Spain, or Ireland & the U.K.), providing key dates and trends to help brands optimize their campaigns. If TikTok is part of your strategy (as it should be), this is a must-read.

TikTok Now Labels Fresh Content as “New”

Spotted: TikTok is rolling out a “New” label for recently posted content. This could help highlight fresh videos and improve the discoverability of your content.

Brands can take advantage of this feature by posting consistently and capitalizing on the “New” label to drive more views in the first hours after posting. So take it as a sign to post consistently from now on! ZoomSphere Scheduler is always here to help with it.

TikTok’s Future: Still in Limbo

And the drama continues. Another week down, and TikTok’s future in the U.S. remains uncertain, with ongoing discussions about a potential sale. The 75-day deadline in April is approaching fast, so we’re waiting to see what the future holds.

On a side note, Meta and Substack are allegedly targeting TikTok creators, offering thousands of dollars to lure them over to their platforms.

One thing is certain: brands, agencies, content creators, and everyone posting on TikTok should be closely monitoring this situation and diversifying their content across multiple platforms (like Instagram Reels or YouTube Shorts).

Faceless content is quietly rewriting the rules of personal branding—and no, you don’t need a photogenic smile or a ring light to make it work. The irony is… stripping away faces is making brands and creators feel more relatable, not less.

Just ask HowToBasic, a faceless YouTube channel with over 17 million subscribers, that creates absurd yet wildly entertaining tutorials without ever showing a face—or even a coherent voice. Or consider virtual influencers, who consistently outshine their human counterparts with 3x higher engagement rates.

Faceless content actually taps into something deeper: anonymity that sparks curiosity, relatability without ego, and creativity unrestricted by identity. If you thought building a brand meant plastering your face everywhere, you’re wrong.

You’ve got to rethink what “personal” really means in personal branding—and we’re about to show you how to make it work.

What Exactly is Faceless Branding?

Faceless branding is proof that sometimes, the less you show, the more people want to see. It’s about building a brand without showing face, prioritizing value, ideas, and aesthetics over individual identity.

And no, you’re not hiding. It’s about making your audience focus on the substance of your brand, not your smile.

Think about it: faceless YouTube channels like Bright Side rake in $10M+ annually, relying entirely on animations, vibes, and clever voiceovers.  An anonymous online presence actually lowers barriers of judgment—no one’s fixated on appearances or biases. Instead, curiosity kicks in, and the message becomes universal. Faceless brands like these thrive because they focus on what truly matters: delivering irresistible content that connects with everyone.

Why Faceless Content Works

Let’s face it—faceless content doesn’t “just work.” It rewires the way your audience connects with you. Why? Because anonymity is a psychological cheat code.

1. Curiosity Is Currency

Faceless content triggers what marketers and psychologists lovingly call the curiosity gap. The less you give away, the more people want to know.

Think about Banksy, the elusive artist whose anonymity makes his work 80% more sought-after than named contemporaries. The same principle applies to anonymous content creation—leaving identity out of the equation draws audiences deeper into the story of what you offer.

2. Trust without Ego

People trust faceless, community-driven content like memes, infographics, and viral challenges because it’s about “us,” not “me.”

No filters, no ego—just relatability and relevance.

3. Bias-Free Relatability

A face—yours or someone else’s—comes with baggage: gender, ethnicity, age, and more. Faceless content levels the playing field, making your brand universally appealing. It’s no surprise that Gen Z, a group obsessed with inclusivity, gravitates toward interactive content marketing that’s less aspirational and more relatable.

Look… faceless content crushes barriers. It’s the antidote to over-polished branding, offering authenticity, relatability, and the kind of engagement that numbers can’t lie about.

How to Build a Faceless Personal Brand

Faceless branding doesn’t mean blending into the background. It means standing out in a way that feels authentic, relatable, and oddly liberating. If you’re tired of competing with the filter-perfect influencer crowd, here’s how to dominate without showing your face.

1. Define Your Voice: It’s What You Say, Not How You Look

In faceless branding, your voice is your identity.

Are you funny?

Empathetic?

Authoritative?

Pick a tone and stick to it. Brands like Chillhop Music excel at creating a vibe without introducing a single personality. Their calm, lo-fi aesthetic communicates more than words ever could.

Your audience isn’t actually searching for a face; they’re searching for consistency. Nail your tone, and they’ll feel like they know you better than their barista.

2. Master Content Formats: Show Value, Not Faces

Some formats are made for faceless creators. Here’s what works:

Voiceover Content Techniques

Use narration to humanize your message. Many channels use this method to command millions in revenue annually.

Faceless Video Ideas

• Tutorials featuring only your hands.
• Stock footage paired with compelling commentary.
• Animations or abstract visuals (narrative meets art).

People care about the story or the solution you’re offering—not the presenter.

3. Harness Interactive Content Marketing

Interactive content drives engagement because it’s participatory, not preachy. Polls, quizzes, and ephemeral campaigns allow audiences to co-create the experience, which makes it feel personal without needing a face.

Burberry’s Snapchat AR campaign lets users virtually try on their iconic Pocket Bag, resulting in higher conversions.

Faceless social media strategies thrive on interactivity, and tools like ZoomSphere can streamline every step—from scheduling your posts to analyzing their performance. Keep the focus on your audience, and the engagement will follow.

4. Leverage Anonymous Content Creation

Anonymity can be your greatest strength. Use pseudonyms or aliases like the creator of Wait But Why, whose faceless blog generates millions of page views per post.

No face? No problem.

This removes biases while keeping the focus squarely on the content. In the era of performative authenticity, anonymity can feel like a breath of fresh air.

5. Monetize Without a Face

Faceless content isn’t just a branding strategy—it’s a business model. Here’s how to cash in:

• Sell Digital Products: Courses, eBooks, and templates require zero face time but plenty of expertise.
• AI-Generated Virtual Influencers: Virtual creators cost 30% less than human influencers and deliver 3x better ROI.

This approach shows you don’t need a front-facing personality to generate serious revenue. Focus on value, and the results will speak louder than any selfie.

The Dark Side of Faceless Content: Challenges and Risks

Faceless content may sound like the ultimate marketing hack, but it’s not without its flaws. When there’s no face to connect to, you’re left juggling trust, relatability, and a few potential PR disasters.

Here’s where faceless content can trip you up—and how to stay upright.

1. Trust Issues

Without a face, establishing trust can feel like trying to hug a ghost. Audiences are wired to connect with personalities, and faceless brands rely entirely on consistency and relatability to fill that gap. Get it wrong—like failing to maintain a clear, approachable tone—and you risk coming across as aloof or disingenuous.

This is especially true when marketing to Gen Z, a generation notorious for sniffing out anything that feels even remotely inauthentic. Faceless social media strategies require extra effort to communicate values, intentions, and reliability without a single face to humanize the message.

2. Cultural Sensitivity Can Be Tricky

Faceless branding often leans heavily on humor and relatability, with memes being a go-to tactic. But memes, like jokes at a dinner party, can backfire fast. Anonymous campaigns that misinterpret cultural nuances or rely on outdated references risk alienating audiences instead of engaging them.

Memes and humor must align with audience values, especially for faceless influencer marketing campaigns that rely on shared understanding.

3. Anonymous Misuse

Faceless content isn’t immune to bad actors. Take the rise of faceless crypto influencers, who have eroded trust in decentralized finance by promoting scams under the guise of anonymity. Without accountability tied to a public identity, it’s easier for malicious campaigns to thrive.

This risk makes transparency in faceless branding strategies non-negotiable. Use your anonymity to focus on providing verifiable value, not as a shield for questionable practices.

How to Mitigate These Risks

1. Over-Communicate Your Values: Consistency in tone, messaging, and engagement is your face. Think of your brand voice as the handshake you can’t physically give.
2. Vet Your Content for Sensitivity: Invest in cultural awareness and stay on top of current events to avoid meme-based mistakes.
3. Leverage Transparency Tools: Use analytics and engagement reports (tools like ZoomSphere) to ensure your campaigns align with audience expectations.

Faceless content works best when it’s consistent, culturally aware, and backed by trust-building transparency.

Is Faceless Branding Right for You?

Faceless branding isn’t for everyone—and that’s okay. Before you dive into this seemingly appealing strategy of anonymity, you need to ask yourself two questions that could make or break your success.

1. Who Are Your Audiences?

If you’re marketing to Gen Z, faceless branding might feel like slipping into a cozy niche. Gen Z loves relatability, inclusivity, and anything that doesn’t scream “look at me, I’m selling something.” In fact, faceless channels have built massive followings because they create an experience rather than pushing a personality. If your audience values connection over charisma, faceless branding aligns with their preferences.

But here’s the flip side: if you’re targeting high-stakes industries like finance or healthcare, audiences may find faceless content harder to trust. Authenticity in these sectors often demands a human face—someone to vouch for the brand. Faceless influencer marketing thrives where relatability is key, not necessarily where reassurance is a priority.

2. Do You Have the Resources for Consistency?

Faceless content relies on a consistent content pipeline. Without a face, your brand voice, style, and output are the only things your audience will recognize. This means frequent posts, regular updates, and seamless alignment across channels. Faceless brands that lose momentum—whether it’s missed uploads or sudden tone shifts—risk slipping into irrelevance faster than you can say “algorithm drop.”

Faceless content monetization on platforms like YouTube depends entirely on consistency. Many creators make millions because they churn out content that’s not only engaging but unerringly regular.

Can you commit to that level of discipline?

If not, faceless branding might be a tough road.

Key Considerations

Faceless branding is ideal for creators and brands who:

• Thrive on creativity and substance over appearances.
• Know their audiences prefer shared experiences to individual personas.
• Have the tools and commitment to maintain consistency, whether through scheduling tools or dedicated production teams.

It’s a strategy that rewards those willing to put in the work, but it’s not a shortcut. If you’re ready to prioritize content and connection over selfies and signatures, faceless branding could be the bold move you didn’t know you needed.

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When you think guerrilla marketing, it’s usually loud, bold, and in-your-face. But every now and then, someone flips the script, proving that subtle moves can hit harder. That’s exactly what Timothée Chalamet pulled off with his understated yet genius promo for A Complete Unknown, the Bob Dylan biopic everyone’s talking about. From casual bike rides to surprise performances, he’s turned this project into a case study every marketer should take notes on.

The Setup: A Story That Hits Different

Bob Dylan isn’t just a name—he’s a movement. A symbol of rebellion, authenticity, and creative freedom. So, when it came to promoting A Complete Unknown, Timothée Chalamet didn’t just market a movie; he channeled Dylan’s whole vibe, delivering guerrilla marketing that felt effortless, inspired, and totally in sync with the film’s spirit.

Timothée, already a cultural icon for Gen Z, used his undeniable power to bridge the gap between generations. Forget the typical flashy premieres and staged press runs. Instead, he kept things unpredictable: rolling up to events on rental bike (even earning a fine for it), showing up in a Dylan's cosplay, and casually performing Dylan’s classics. It wasn’t marketing—it was storytelling, raw and real. Every moment felt like a nod to Dylan’s iconic resistance to the norm.

What really set it apart? The perfect blend of nostalgia and relatability. Chalamet’s performances brought Dylan’s magic to a new generation while giving longtime fans something to swoon over. By keeping it personal and cultural, this campaign rewrote the rules of film promotion—and it worked.

Here’s How They Got Everyone Talking About A Complete Unknown

Pulling Off Dylan Cosplay at the New York Premiere

Timothée Chalamet didn’t just show up to the New York premiere—he arrived in full Dylan mode. He wore an outfit (and a wig) that perfectly recreated one of Bob Dylan’s most iconic looks from the 2003 Sundance Film Festival. It wasn’t just a fashion moment; it was a statement, showing his commitment to the role.

Hosting and Performing on Saturday Night Live

Chalamet took on the dual role of host and musical guest on Saturday Night Live, delivering unique performances of Dylan’s lesser-known songs.

Street Art That Stole the Show

‍To keep Dylan’s rebellious, creative energy alive, the team collaborated with street artists on murals inspired by his lyrics. These vibrant pieces popped up in artsy neighborhoods in cities like New York and Los Angeles, instantly grabbing attention and dominating Instagram feeds.

Rolling Up on Rental Bike

Timothée showing up to premieres on a rental bike? Absolutely iconic. He even got fined for parking it at the event, which only added to the chatter. The whole move felt effortless, relatable, and perfectly captured Dylan’s everyman vibe while making headlines for its unexpected simplicity.

Vinyl Records That Hit All the Right Notes

Exclusive limited-edition vinyl records featuring the movie’s soundtrack were released, and fans are now proudly showcasing their copies on platforms like X, TikTok, and Instagram, turning them into must-have collectibles.

How Does It Stack Up? Comparing Other Guerrilla Marketing Wins

Timothée Chalamet’s campaign is being put alongside some of the most creative guerrilla marketing moves in recent years:

Škoda’s Mini Billboards

In Sweden, Škoda placed tiny billboards at the back of parking spaces, visible only through rear-view cameras. This clever stunt brilliantly showcased their new rear-camera technology.

Billie Eilish’s Close Friends Album Launch

Billie added her followers to her Instagram "Close Friends" list, giving them exclusive updates about her new album. The move felt personal, making fans feel like they were part of the process.

Duolingo Mascot at the Sweat Tour

‍Duolingo’s mascot stole the show at Charli XCX and Troye Sivan's Sweat Tour, entertaining attendees and leaving everyone talking about the app. It was fun, unexpected, and unforgettable.

Like Chalamet’s campaign for A Complete Unknown, these examples show that creativity and authenticity are the real MVPs when it comes to grabbing attention.

How Chalamet (& Team) Pulled It Off: The Key Tactics

• Using the Element of Surprise: Chalamet’s unexpected public appearances—like showing up at random local events—felt spontaneous, authentic, and instantly shareable.
• Aligning Actions with Brand Values: From rental bike arrivals to SNL performance, every move perfectly mirrored Dylan’s spirit of authenticity and staying true to his roots.
• Maximizing Social Media Buzz: Every stunt was practically built for TikTok, X and Instagram, with fans flooding their feeds and turning #ACompleteUnknown into a trending moment.
• Tapping Into Nostalgia: Singing Dylan’s classics brought older fans and Gen Z together, creating timeless intergenerational appeal.

Marketing Takeaways: Keep It Real, Keep It Relatable

• Be Real, Not Flashy
  You don’t need over-the-top theatrics to make an impact. Connecting on a human level is what really sticks.
• Surprise Your Audience
  People love the unexpected. A surprise drop or an unannounced event? Guaranteed to get people talking.
• Stay True to Your Vibe
  Your brand’s personality should lead the way. When you stay consistent, your message hits harder and builds trust.
• Make It Shareable
  Create moments your audience wants to post about. User-generated content is effortless and priceless for reach.

Final Thoughts: Why Chalamet’s Campaign Stands Out

In a world full of loud, overproduced marketing, Chalamet’s approach feels refreshingly different. It’s proof that you don’t need a massive budget to create impact—you just need creativity and a relatable vibe.

The takeaway for marketers? Whether you’re promoting a movie, a brand, or a product, authenticity and a touch of surprise go a long way. As A Complete Unknown rides its wave of attention, one thing’s clear: sometimes, subtle is the strongest statement.

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Ephemeral content is the closest thing to legal witchcraft in the digital world. It appears, it vanishes, and yet it leaves brands either basking in skyrocketed engagement or wondering how they missed the boat entirely.

Here's the brutal truth: in an era where attention spans barely outlive a goldfish's memory, platforms like Instagram and Snapchat have weaponized fleeting moments into marketing gold. With over 500 million users glued to Instagram Stories every day, this isn’t a side hustle for your strategy—it’s survival.

And here’s where it gets uncomfortable: ephemeral content thrives because people crave urgency, unpredictability, and exclusivity. Blink, and you're irrelevant.

So, is your brand scrolling along aimlessly, or are you cashing in on the currency of attention?

What Makes Ephemeral Content So Addictive?

Humans have a weird relationship with things that don’t last. Tell someone they can only have something for 24 hours, and suddenly, it’s not just content—it’s a challenge, a dare, a ticking clock screaming for attention. Ephemeral content is marketing on borrowed time, and that’s exactly what makes it irresistible.

1. The Scarcity Principle at Work

Scarcity doesn’t just sell—it compels. That’s why luxury handbags release “limited drops” and concert tickets vanish in minutes. Ephemeral content taps into the same psychological wiring, triggering urgency the moment it appears. Instagram Stories, with their 24-hour expiration date, drive ephemeral content engagement by leaving users feeling like they’re “in” on something exclusive—until they aren’t.

2. Why It Outperforms Static Posts

Data doesn’t lie: Companies report an average return on investment of 150% from Instagram Stories campaigns

Why?

Because when content is temporary, your audience pays closer attention.

Think of Snapchat’s 5 billion daily snaps. That’s not just users engaging; that’s a dopamine-fueled frenzy to consume, interact, and move before it disappears.

3. The Dopamine Loop You Can’t Escape

Every interaction with ephemeral content is a micro-hit of dopamine. Viewers complete actions—watching, swiping, tapping—because their brains are wired to love quick wins. Platforms like Instagram and Snapchat have mastered this cycle, creating a loop that makes even seasoned marketers marvel at how a fleeting Story can trigger lasting brand recall.

Ephemeral content isn’t just addictive; it’s effective, measurable, and built to keep users—and their wallets—coming back for more.

Ephemeral Content Platforms: Where the Magic Happens

Some platforms talk the talk, but when it comes to ephemeral content, only a select few walk the fleeting walk. Let’s set the record straight—ephemeral content thrives where urgency and engagement collide.

Here are the platforms leading the charge.

Instagram

Instagram Stories dominate the ephemeral content strategy. With over 500 million users engaging daily, the platform ensures your content hits a sweet spot for ephemeral content engagement. What’s more, 80% of Gen Z admits to being glued to Stories, making Instagram the favorite stage for brands targeting the young and restless.

Snapchat

Snapchat was doing disappearing content before it was cool. With 265 million daily active users and a jaw-dropping 5 billion snaps sent per day, it’s proof that fleeting content is more than just a gimmick.

Taco Bell’s Snapchat lens campaign alone generated 224 million views in one day—because apparently, nothing says engagement like turning your face into a taco.

LinkedIn and X

You wouldn’t expect LinkedIn to embrace ephemeral content, but even professionals have a soft spot for Stories. X, meanwhile, gave fleeting content a shot with Fleets. While it didn’t stick, it’s a reminder that even platforms known for permanence can’t ignore the urgency-driven appeal of the ephemeral.

The Benefits of Ephemeral Content Marketing

Let’s face it—if ephemeral content didn’t bring results, brands wouldn’t bother with the disappearing act. But it does. It works like a charm, and the benefits are quantifiable and game-changing.

1. Increased Engagement: The "Double or Nothing" Effect

Ephemeral content delivers better engagement rates than static posts.

Why?

Platforms like Instagram and Snapchat have fine-tuned their tools—polls, stickers, and swipe-ups—to pull users into an interactive experience they simply can’t resist. Whether it’s voting on the next product color or responding to a “Questions” sticker, users are leaning in and participating, not passively scrolling.

And brands that integrate swipe-ups in their Stories report higher conversions compared to regular feed posts. You could wait for users to visit your website—or you could let ephemeral content nudge them there, with a finger swipe that feels effortless.

2. Boosted Brand Recall

In a digital world where distractions are everywhere, ephemeral content does what long-form ads can’t—it commands attention. The temporary nature forces users to pay closer attention, leading to stronger recall. Unlike permanent posts that get saved for "later" (look… later never comes), fleeting content creates urgency that locks your brand into memory.

Even Sephora tapped into this psychological magic with their “24-Hour Giveaway” campaign, driving both participation and loyalty. When users know they’ll miss out if they delay, they engage deeply in the moment—and they remember who made it happen.

3. Fits Emerging Trends

Ephemeral content is at the heart of current ephemeral content trends, including gamification and meme-based marketing. Memes, with their bite-sized humor and relatability, thrive in the short-lived format.

Best Practices for Crafting Irresistible Ephemeral Content

If ephemeral content were a dating profile, it would read: “Raw, unpredictable, and always leaving you wanting more.” But here’s the thing—getting it right is about knowing exactly what makes your audience tick.

Here’s how you can fine-tune your ephemeral content strategy to keep your viewers hooked.

1. Keep It Raw and Authentic

Gen Z doesn’t just see through polished ads—they scroll past them. Overproduced content reeks of corporate intent, and for an audience that values authenticity, that’s a dealbreaker. Stick to organic, unscripted posts that feel personal and unfiltered. Think about the behind-the-scenes snippets or real-time moments. This approach is proven.

2. Leverage Interactivity

Interactive content marketing is essential. Polls, Q&A stickers, countdown timers, and quizzes turn passive viewers into active participants. This isn’t just fluff; interactivity drives ephemeral content engagement by creating a two-way street for communication. Brands like Red Bull have mastered this by using Instagram Stories to let followers vote on upcoming events or products. When users engage, they’re not just watching—they’re invested.

3. Time Your Content Strategically

Posting ephemeral content is like throwing a party—timing is everything. Data shows that posting Stories between 11 AM and 3 PM captures the highest engagement, as users wind down and focus on their devices. Knowing when your audience is active can make or break your efforts.

Tools like analytics dashboards can give you the insights you need to post at the perfect time (yes, ZoomSphere can help with that).

4. Stay on Trend without Trying Too Hard

From meme-based campaigns to influencer collaborations, staying relevant is key. Ephemeral content thrives on trends, but forced attempts can backfire. Brands like ASOS have nailed this balance by integrating memes into their limited-time Stories, earning engagement without sacrificing relatability.

Ephemeral Content Trends for 2025

If you thought ephemeral content was just about Stories, you’re wrong. 2025 is shaping up to be the year of wild innovation, where brands are turning fleeting content into something that feels almost permanent—at least in its impact.

Here’s what’s redefining ephemeral content for brands this year:

1. Augmented Reality (AR) Filters

AR filters aren’t just for selfies anymore; they’re the playground for brands looking to captivate users with something interactive and personal. Instagram and Snapchat are leading the charge, with brands like MAC Cosmetics taking it a step further by letting users "try on" products virtually through AR filters. This is a way to turn fleeting content into a digital fitting room, boosting conversions while keeping users entertained. AR is no longer a nice-to-have; it’s a critical part of creating viral marketing campaigns.

2. Ephemeral E-Commerce

"Buy it before it’s gone" is no longer a tagline—it’s a strategy. Disappearing product launches and limited-time offers are becoming staples for brands that know the power of urgency. For example, streetwear brands like Supreme have perfected this art, creating product launches that vanish faster than you can say “cart.” This ephemeral content trend capitalizes on scarcity, compelling users to act immediately. It’s less about window shopping and more about digital treasure hunting.

Your Ephemeral Content Strategy Cheat Sheet

Let’s be honest: jumping into ephemeral content without a strategy is like throwing darts in the dark. You might hit something, but odds are you’ll just miss and waste your time. The solution is a simple, clear, and insanely effective plan.

Here’s your cheat sheet for crafting ephemeral content campaigns that actually work.

Step 1: Define Your Objective

What are you trying to achieve? Whether it’s brand awareness, audience engagement, or cold, hard sales, every campaign needs a purpose. Ephemeral content can be a versatile tool—but if you don’t know what you’re aiming for, you’re not marketing; you’re guessing. Brands have used ephemeral content to boost engagement with time-sensitive giveaways, while others focus on driving direct sales with limited offers.

The point is, start with a goal and build from there.

Step 2: Choose the Right Platform

Instagram, Snapchat, LinkedIn—each platform attracts a different crowd. Instagram Stories dominate for marketing to Gen Z, Snapchat wins on immediacy, and even LinkedIn is dabbling in the ephemeral game for professional networking. The key is to align your content with where your audience already hangs out.

Bonus tip: stick with platforms that offer strong analytics to help you assess ephemeral content effectiveness.

Step 3: Craft Time-Sensitive, Visually Compelling Content

The whole point of ephemeral content is its fleeting nature. Make it count. Use bold visuals, captions that compel action, and interactive features like polls and swipe-ups to engage your audience. Keep it authentic, too—Gen Z sees through anything that feels overproduced. Red Bull’s Instagram Stories, featuring unpolished behind-the-scenes moments, are a masterclass in using simplicity to connect.

Step 4: Measure and Iterate

The best campaigns don’t happen by chance—they’re optimized over time. Use tools like ZoomSphere to track the performance of your ephemeral content campaigns, from engagement rates to conversion metrics. The data will tell you what’s working and what’s not, allowing you to fine-tune your strategy for maximum impact. Don’t just guess; let the numbers do the talking.

When you’re strategic about your approach, ephemeral content isn’t just another marketing tactic—it’s a results-driven machine. Follow this cheat sheet, and you’ll be cashing in on the currency of attention in no time. Just make sure you’re tracking the ROI—otherwise, you might as well let those Stories vanish without a trace.

Spend It Wisely or Go Broke

Ephemeral content is your brand’s ticket to staying relevant in an attention-starved digital space. With fleeting campaigns driving unparalleled engagement and effectiveness, the question isn’t whether you should join the game—it’s how soon you can get started.

Brands that lean into ephemeral content are sparking conversations, building recall, and, let’s face it, outpacing their competition. But the key lies in execution. Plan smarter, measure better, and optimize relentlessly.

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TikTok might be grabbing all the headlines lately, but it’s not the only app making moves. This past week has been stacked with updates, fresh features, and plenty for marketers to dig into. Whether you’re tweaking your Instagram strategy or waiting to see if TikTok survives the drama, here’s your cheat sheet:

Meta Enters the Chat with Edits (Watch Out, CapCut!)

Meta is making moves. Adam Mosseri, the head of Instagram, hopped on Instagram to announce the launch of a video editing app called Edits. The app is currently available for pre-order in theApp Store and is set to launch around February. It will offer advanced video editing features, including a trending audio panel and the ability to share your projects with other content creators.

Clearly, this is Meta’s play to rival CapCut, the popular editing app owned by TikTok’s parent company, ByteDance. With TikTok’s future in the U.S. under scrutiny, Meta’s timing couldn’t be more strategic.

What this means for you: If you have access to the App Store, pre-order Edits now and test it out when it drops. Especially with CapCut’s future uncertain, it’s a smart move to explore alternatives—you can always switch to a different platform if needed.

Instagram Finally Updates the Grid

This is a change we’ve been expecting for a while—Instagram has officially ditched the iconic squares. Your profile grid will now display in a 3:4 format, though the preferred post ratios stay the same: 4:5 for static posts and 9:16 for Reels. Don’t worry—you can still adjust how each post appears using the settings. Plus, you can even add backgrounds to square posts to make them fit.

What this means for you: The square era is over. Stick to 4:5 and 9:16 ratios for your content and plan your profile’s look with the new 3:4 previews in mind.

Bluesky & X Hop on the Short Video Trend

Both platforms are doubling down on short-form content. Bluesky now lets you create video-only timelines curated with hashtags, while X (formerly Twitter) has introduced a trending video tab for U.S. users. Think TikTok but Elon’s version.

What this means for marketers: Short-form video is still king. With TikTok’s future uncertain, it’s worth testing both X and Bluesky. If your audience craves quick, snackable content, give these features a shot and see what sticks. Worst case? You learn what doesn’t work.

TikTok’s Rollercoaster: Ban Drama and a 75-Day Reprieve

TikTok faced a total U.S. shutdown over data privacy and national security concerns—for a few chaotic hours. The app briefly went offline before President Donald Trump issued an executive order granting a 75-day extension, giving ByteDance, TikTok's parent company, time to address U.S. concerns.

What this means for you: 75 days isn’t much time. If you haven’t already, start building a presence on other platforms like Instagram Reels, Facebook Reels, and YouTube Shorts. Diversifying your platform portfolio is a must for reaching new audiences (and you can always repurpose the content you already have).

Instagram Reels Go Long: 3-Minute Limit

Instagram is now letting U.S. creators post Reels up to three minutes long. This opens up opportunities for more detailed how-tos, behind-the-scenes content, or anything that needs a little more time to shine. But remember, attention spans are still short, so make every second count.

What this means for you: Use the extra time to tell a story or showcase your brand in more depth. Just keep it engaging—viewers will scroll past if it feels too slow.

Instagram Reels: See What Your Friends Like

Instagram has introduced a new feature that displays which Reels the accounts you follow have liked. Small profile icons with a heart symbol now appear on liked Reels, making engagement more visible.

What this means for you: Now more than ever, it’s important to be mindful of the content you’re liking—your activity is more public than ever. For brands, this is also an opportunity to keep your profile visible and build subtle connections.

Threads Brings Mobile Analytics for Everyone (Yay!)

Threads is rolling out mobile insights, giving users easy access to key performance metrics like reach, engagement, and follower growth. You can even see posts ranked by views and likes—all within the app.

What this means for you: If you’re posting on Threads, monitoring your performance just got easier. Use these insights to double down on what works and tweak what doesn’t.

Meta Adds WhatsApp Profiles to Accounts Center

Meta announced plans to integrate WhatsApp profiles into its Accounts Center, joining Facebook, Instagram, and Messenger. This update will allow features like cross-posting and single sign-on for easier logins.

What this means for marketers: If WhatsApp plays a role in your strategy, this integration will let you re-share WhatsApp Status updates to Facebook or Instagram Stories seamlessly. It’s a small change but one that could streamline your cross-platform efforts.

Multichannel marketing. The golden goose of modern marketing—or so they say.

Everywhere you turn, it’s hailed as the ultimate solution: just tap into every channel, meet your audience wherever they are, and watch the conversions pour in, right?

Yet, here you are, your campaigns are running, your channels are buzzing, but your results are as flat as a pancake.

The truth is, while 166% engagement boosts sounds incredible on paper, most marketers are stuck with scattered campaigns and inconsistent messaging. And a whopping 26% don’t even have a formal plan to back up their multichannel ambitions.

Look… It’s not your channels; it’s the way they’re working—or rather, not working—together.

Now, let’s dig into why your strategy’s floundering, how to fix it, and the real reasons the brands crushing it look nothing like what you’re doing.

Multichannel Marketing vs. Omnichannel Marketing

Here’s a confession: most marketers are using “multichannel” and “omnichannel” interchangeably. And it’s not their fault—these terms get thrown around. But they’re not the same, and that misunderstanding is costing results.

Multichannel marketing is all about showing up in as many places as possible.

Got a website? Great.

Email campaigns? Sure.

Social media ads? Add them to the list.

It’s channel presence at its finest—or so it seems. But being everywhere doesn’t mean you’re being effective anywhere.

Omnichannel marketing, on the other hand, is not just about showing up but ensuring those appearances work together in harmony. Seamless integration, not scattered exposure.

Why Multichannel Results Don’t Match Expectations

Multichannel marketing may be the crown jewel of marketing strategies, but the results tell a different story for many brands. A glaring 95% of marketers acknowledge its importance, but only 73% of them have a formal strategy.

You see, it’s not the number of channels. It’s what you’re doing (or not doing) with them.

Customers today demand consistency across every touchpoint. They don’t care if it’s your website, email, or social ad; they expect a cohesive experience that feels like a single conversation. And here’s where cross-channel marketing often fails: disconnected efforts leave customers feeling like they’re dealing with multiple personalities from the same brand.

Human psychology thrives on familiarity and predictability. When brands create a fractured experience, customers disengage. Worse, they might not come back. The solution isn’t more channels or louder messaging—it’s a unified marketing approach that puts the customer journey at the center of every campaign. Without it, even the most robust multichannel strategy is destined to underperform.

Why More Channels Don’t Always Mean More Returns

It’s tempting to believe that adding more channels equals more sales. After all, isn’t more always better?

Well, not always.

While companies using multichannel strategies report a 24% higher ROI, many see diminishing returns because they’re missing one crucial piece: optimization.

The problem isn’t the number of channels you’re using—it’s how you’re using them. Bombarding customers with disjointed messages across platforms isn’t multichannel customer engagement; it’s noise. When resources are spread too thin, campaigns lack cohesion, and customers are left confused. 

Where It All Goes Wrong

Channel Overload without Optimization

Most marketers focus on being everywhere at once without understanding how those channels interact. Without marketing channel optimization, even the best efforts fall flat.

No Unified Marketing Approach

Customers see one brand, but many businesses behave like they’re running multiple campaigns for different companies. A lack of cohesion creates inconsistency, damaging trust and engagement.

Decision Fatigue

Cognitive overload is real. Bombarding customers with too many options across too many channels forces them to disengage rather than convert.

When More Is Actually More

Amazon is a textbook example of how data-driven marketing strategies can turn multichannel chaos into multichannel success. By tailoring every touchpoint—whether through product recommendations, personalized ads, or streamlined checkouts—they’ve achieved a higher Customer Lifetime Value (CLV).

More channels don’t actually mean more results. It’s about aligning every effort under a unified marketing approach that prioritizes the customer journey over channel saturation. 

Understanding How Consumers Think

If marketing success could be boiled down to one rule, it’s this: familiarity breeds trust. That’s behavioral economics 101.

Consumers are hardwired to gravitate toward brands they’ve encountered multiple times. But here’s the thing—it only works when your messaging is consistent. Otherwise, that repetition becomes a trust-eroding loop of confusion.

Companies implementing multichannel campaigns see significantly higher engagement rates, but only when their messaging resonates. Consistency is that glue holding your strategy together. Without it, you’re just shouting into the void.

Why Consistency Matters

Perception Means Credibility

Consumers subconsciously gauge how trustworthy a brand is based on how well it keeps its promises across channels.

Unified Data Creates Unified Experiences

Leverage marketing automation platforms to track customer interactions and tailor your messaging. Consistency starts with knowing your audience inside out.

If your multichannel efforts feel scattered, it’s time to reevaluate your integrated marketing communications. Customers don’t want to “find” your message—they expect you to deliver it in a way that feels intentional and cohesive. 

Multichannel Campaigns That Actually Worked

Yes, plenty of multichannel campaigns exist, but only a few are worth a standing ovation. These are the brands that don’t just participate in the multichannel game; they dominate it, crafting strategies that are so cohesive, they practically rewire how customers engage.

Nike: The Art of Consistency

Nike doesn’t just sell shoes—they create relationships. Their app seamlessly integrates with emails and in-store experiences, making customer journey mapping look effortless.

For example, customers can reserve products online, try them in-store, and complete their purchase later on the app. This is a masterclass in digital marketing integration, ensuring every interaction feels part of the same conversation. The result is a brand experience so smooth it’s almost forgettable—which, ironically, makes it unforgettable.

IKEA: From AR to Your Living Room

IKEA understands that modern consumers want assurance before they buy. Their AR tool allows customers to see how furniture fits into their space, blurring the lines between digital and in-store experiences. This is creating viral marketing campaigns rooted in practical utility.

Combine this with their email marketing and physical catalogs, and you have a cohesive strategy that drives conversions without screaming for attention.

Spotify: Personalized Marketing that Hits Every Note

Spotify’s “Wrapped” campaign is a masterclass in leveraging data for engagement. By delivering hyper-personalized insights about users’ listening habits across mobile, desktop, and email platforms, Spotify creates an irresistible shareability factor.

With built-in social sharing tools and visually engaging summaries, Spotify achieves viral status every year while maintaining a consistent and cohesive brand voice. It’s the perfect example of using data-driven marketing strategies to amplify multichannel customer engagement.

Warby Parker: Bridging Digital and Physical Worlds

Warby Parker, the eyewear retailer, redefined how customers shop for glasses with their Home Try-On program. Customers select frames online, receive them at home, and can finalize purchases in-store or via their website. This seamless integration of e-commerce and in-person experiences demonstrates how multichannel strategies can simplify decision-making. Their use of consistent messaging across digital ads, emails, and physical stores ensures customers feel guided, not overwhelmed.

Disney

Disney’s “My Disney Experience” tool is the gold standard for data-driven marketing strategies. From planning trips online to real-time updates in the park, every customer touchpoint is flawlessly interconnected. The tool tracks preferences, adjusts recommendations, and keeps visitors informed, making every interaction feel tailored and timely. It’s the perfect blend of technology and integrated marketing communications that elevates their customer engagement to almost magical levels.

What makes these campaigns work is prioritization. These brands have nailed how to repurpose content, maintain a unified voice, and leverage tools to ensure consistency across every channel.

What You’re Getting Wrong and How to Fix It

If multichannel marketing feels like an endless treadmill of diminishing returns, you’re not alone. The problem is that too many strategies are riddled with fundamental errors that quietly sabotage success.

Common Mistakes That Sink Multichannel Campaigns

The Viral Trap

Chasing viral marketing campaigns without tying them to broader goals is like building sandcastles during high tide. Sure, you might go viral, but what happens next? 

Without proper follow-through, all that attention just washes away.

Neglecting Integrated Communications

Your channels aren’t meant to work in isolation. Overlooking integrated marketing communications creates fragmented messaging that feels disconnected to your audience. Customers shouldn’t have to decode your brand’s intent.

Ignoring Behavioral Data

Customers are pattern seekers. They want a seamless customer experience that flows across touchpoints. When messages change tone, style, or intent between channels, it creates cognitive dissonance—and your customers disengage.

How to Fix It

Data-Driven Decision Making

Use data-driven marketing strategies to identify which channels actually work for your audience. Not all channels deserve equal weight—some will carry the heavy lifting, while others support niche engagement.

Consistent Messaging Across Channels

Implement customer journey mapping to track where customers interact with your brand and tailor content to each touchpoint. Consistency is mandatory.

Leverage Tools for Cohesion

One of the biggest hurdles marketers face is the lack of a unified system that consolidates campaign management, analytics, and collaboration. This fragmented approach leads to missed opportunities, inefficiencies, and inconsistent messaging. 

A solution like ZoomSphere can act as your single source of truth. With tools for social media management, analytics, and team collaboration, it empowers marketers to streamline workflows, improve transparency, and make data-driven decisions—all critical for achieving a cohesive multichannel strategy.

Conclusion

Multichannel marketing isn’t broken—you just need to stop breaking it. The problem isn’t the strategy itself; it’s the lack of one. When done right, multichannel marketing delivers consistency, engagement, and yes, actual results. The key is a strategic approach that prioritizes coherence over chaos.

Every channel should work in harmony, driving customers toward a seamless, unified experience. Miss the mark, and even the flashiest campaigns will fizzle. Nail it, and you’ll finally stop leaving ROI on the table.

So, what’s your next move?

Stick with fragmented efforts—or take the leap into real results?

The choice, as always, is yours. Just don’t blame the channels.